The numbers are typically against you. According to most online sources, each year you will only keep 70% of your subscriber base, while the other 30% will change their email address or just stop checking it altogether. Welcome to List Churn, notorious for list devastation and one of the many causes of: Lower Deliverability Decreased Click-Throughs Open Rate Shrinkage And general bad overall performance rates. List Churn is expensive. Because, you’ll want to replace those lost (30%) email addresses. And normally, you do that with acquisition campaigns, which costs time and money. Can you stop List Churn in its tracks?
Email is a marketing phenomenon. It’s uncommon to find someone who hasn’t joined an email list at least once in their lifetime: even those in their 80s and beyond. And in our lifetime, undoubtedly, email marketing is historic in itself. The amount of subscribers worldwide is astronomical, the number and types of mailing lists are uncountable which, in the long- run, can be a real problem for email marketers. Why? Because, as more competitors’ join the email marketing bandwagon the odds are your “open rates” will decline. You agree, that there is only so much a person can and will read.
You are a subscriber to many mailing lists; in fact, your company requires you to be a member of one list in particular; that subscription is important. But you cannot read everything all the time. Most likely some of the lists you receive, you delete as soon as they hit your inbox because the Subject Line does not interest you. One or two lists you mark to read later and a few you open, scan through and make a quick determination if the information is relevant then file as necessary. Can you relate to that scenario? I can. Most mailing
Email marketing is atypical from most marketing channels. In an ideal world email does not invade a person’s universe unless invited. (Exclude the Spammers ) 🙂 Email is unique, with its best feature being the ability to send “information” to people who are actually interested in that “information”, at a time they are interested in it. Not true for those others advertising avenues known as mass media. Mass media advertisers want everybody as an audience with the goal to increase consumption of their products and services. Mass media, (TV, radio and other innocuous vehicles such as newspapers, magazines and some
Dundee Internet Services, Inc. (DBA mailing-list-services.com), located in Southeast Michigan is seeking Non Profit Organizations with the desire to take control of their email marking. Candidates should be registered as a 501(c)3 whose leaders believe that their mission would benefit from using an email list hosting company. Key to Success No experience necessary. Applicants should: _Have a need to share news of achievements and goals with current supporters. _Be committed to engage list members with news and organization updates. _ Want to offer all their internal departments the ability to take control of their own email list and members -Need
As soon as someone subscribes to your email newsletter, right after they confirm their membership, immediately Email a Welcome Letter: Use this opportunity to set readers expectationsTell them about your loyalty programs and the special benefits they will receive as a list subscriberConsider including a special offerProvide a link to their profile pageFor more information visit: https://mailinglistservices.com/you-are-welcome/ How to Say Hello that your new List subscribers will loveDundee Internet List Hosting “It’s just terrific, It is just what we need.” Jeff, Attorney at Law– See more at: https://mailinglistservices.com/testimonials/
Do you realize in one year, based on 365 24-hour days, there are 8,760 opportunities to email to your list? Most marketers don’t send out daily, hourly emails; they may mail once a week, twice a month, or some other schedule that suites their business. Scheduling the right time to send email campaigns seem to have turned into a science. I’ve run across formulas, studies and wag’s. Even though everyone has an opinion, unfortunately, what works for one marketer may not work for another. Therefore, it’s best to develop your own sending schedule based on list demographics and common sense.
The Holidays are over. In most parts of the world, the winter doldrums have set in. People go to work daydreaming of warmth and vacations. The weather seems to be a tossup of sunny and cold or dreary and cold with no change in sight. Snowstorm predictions this time of year is as common as email marking. Did I say Common? Is your email as common as snowstorms in the month of February? February, normally cold, not much to do, you would think everyone has more time to read your marketing emails. But the truth is, Email, like Snowflakes, are
You are running a top notch well know nonprofit agency, in charge of projects from fund raising to membership drives. Most if not all your work is done online, so you pick and choose the products that will give you the most bang for your buck, and believe free is even better. You wonder if free is always better recalling the saying “you get what you pay for” as opposed to “the best things in life are free”. You’re on a budget so you subscribe to the later and run things accordingly. For your current project you need to find
As email became the marketing tool of this century, I often thought my fellow ESP’s (Email Service Providers) would benefit from a customer Black List. Most ESP’s, including Dundee Internet, vett prospects before we put our reputation on the line, so to speak; a customer Black List would make that process a whole lot easier. With an industry specific Black List, we could know all about our new potential customers:those that didn’t pay their bills, reversed credit card payments or worst yet are SPAMMERS. But the SPAMMER of yesterday, with proper education and mailing experience, could become the exemplary mailer