I’m Subscribed to a Cat Lover’s List but All I Get Is Dog Food.
The numbers are typically against you. According to most online sources, each year you will only keep 70% of your subscriber base, while the other 30% will change their email address or just stop checking it altogether. Welcome to List Churn, notorious for list devastation and one of the many causes of: Lower Deliverability Decreased Click-Throughs Open Rate Shrinkage And general bad overall performance rates. List Churn is expensive. Because, you’ll want to replace those lost (30%) email addresses. And normally, you do that with acquisition campaigns, which costs time and money. Can you stop List Churn in its tracks?