Email List Services and Email Marketing - Blog

Did Your Customer Pass The A B test?

November 14, 2016 No Comments

Whether you run a business, organization or nonprofit, you all flourish with repeat customers. We all know email campaigns are the best cost-effective way to cultivate your list members into repeat customers while attracting new ones. Do you believe you are getting the most out of your mailings? Are you satisfied with the outcome of your campaigns? Do you always have an increase in ROI, conversions or a higher subscriber rate, because you test your emails, or are you one of the many senders that don’t test, and just hope that the results will be better every time you mail?

Are You Satisfied With This Survey?

October 28, 2016 No Comments

Polls or the more familiar surveys seems very popular this year. For myself I’ve taken several surveys in 2016, from products to Presidents, with multiple choice answers to fill in the blank. I believe our history with surveys is very extensive. Like you, I recall taking surveys in school, at work, on the telephone, and most recently on my computer and smart phone. Surveys date back to the Babylonian era, via the census, and they continue down to this day. Surveys are as useful today, so why shouldn’t an email marketer survey list members- they should, To measure: Customer Satisfaction or

Does This Email Campaign Make Me Look Fat?

October 14, 2016 No Comments

There are many things to consider when someone writes copy for an email campaign. This can include but not limited to: the Audience (grammar used and reading level) Subject Line, the introduction paragraph, html or plain text or both, to the use of images, links or video inclusion. All these different elements add to the length of your email. However, the length of an email should be reflective of the subject at hand. For example, Mary, a subscriber to the Hand Lotion Newsletter, only expects and wants information on hand lotion. She is interested in the content of the email

Email Marketing Trends of 2015 that Spilled Over to 2016

September 29, 2016 No Comments

Predictions are like opinions, everyone has them. How are the 2016 email marketing trends turning out for you this year? We, at Dundee Internet have found, this year, attention being placed on: Personalization, which is not limited to just saying “Hello Mr. Brown”, as Marketers are being more personal with: Dates: This includes sending an email for Birthdays, Anniversaries, Congratulations on their 365th email campaign, Holidays, “It’s been 6 months since you purchased your first Motorcycle” to sending dated invitations to local events. History: More marketers send triggered emails based on the past actions of the customer. For example, “We

Can You Please Rate This Email Strategy, Please?

September 7, 2016 No Comments

How many email campaigns do you have going on at the same time? Is Angie handling the weekly sales campaigns with at least 5 different segments per run? Nat is working on a re-engagement project with hopes to have it ready way before Thanksgiving. You’re gearing up for the Christmas newsletter. Does Angie, Nat and the rest of the team all plan the same, use the same mindset when it comes to content development and workflow optimization? What is your email team’s production methodology? Does your email strategy go something like this: The Plan The team starts off with a clear

Do Not Be Hard On Your Soft Email Bounces

August 23, 2016 No Comments

Are you one of those marketers that faithfully remove those email addresses from your members list? OR are you that marketer than just cannot let go of that bounced address, adding it back for future mailings? After all, most bounced emails are the result of full mailboxes right? Well actually no, most aren’t. A full mailbox is easily identified in most ESP’s reports. Automation tools, like the ones built into Lyris ListManager, handles those types of bounces for you. In fact Lyris ListManager™ by default will handle all the error mail. If your ESP does not have full automation, a

Tips to Improve Donor Retention, Keep The Conversation Going

August 10, 2016 No Comments

With the right list hosting service, like Dundee Internet Email List Hosting Services, you can send timely, personalized emails to thank your donors properly. Immediately after they make a contribution or volunteer their time. Targeted email, triggered by your donors’ actions will create a more personal relationship with them. When you establish a personalized connection, you are making an effort to understand why the donor supports your charity. Your response to them, with your well thought out content, will enforce their expectations of your charity. With your mailing list you can also: Invite your donors to upcoming events and tell

Email Marketers, You Need to Read This

July 22, 2016 No Comments

Email Marketing Best Practices Before you send your first Email; Start, by Thinking of your marketing strategy. email marketing: hands holding envelope with shopping cart, target, loudspeaker & symbols coming out Profile forms are an excellent way to identify with your audience. A profile form allows your subscriber to update their email preferences. So when you mail, the right message will reach the right target audience. Resist sending too much email, pay attention to who signed up for what information. If offered on your profile form, how many times they want to hear from you. Ask yourself what are your

Plain Jane Email Marketing

June 28, 2016 No Comments

Email Marketing Basics HTML Vs. Plain Text Which is a better email marketing format, sending a plain text message, to your list of subscribers or emailing your list a full colored, full image HTML message? Is that even a consideration when you create your email messages? It is a consideration for some; discussed by many. The format debate over which email is better has been around since the first HTML message was created. Up until that time, (a mere 20 years ago) email was strictly sent as a text email. As HTML became the norm, marketers discovered they could send

Which Email Service Provider Can Really Provide?

June 6, 2016 No Comments

Does your Email Service Provider (ESP) have supporting documentation for every feature of their email list program, or do they just offer a few notes on a website? Dundee ListManager offers an extensive online user manual that covers numerous list subjects. From API guides to Web Forms creation (Profile Forms, Surveys, Referral Forms. . .) and everything in between. Since ListManager’s inception, it allowed the user to do everything needed to create, send and track a complete email marketing campaign. In fact, our customers were using transactional emails (for example) before transactional emails, became a marketing buzzword. ESP Service Features

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