Email List Services and Email Marketing - Blog

Are Email Feedback Loops Driving You Nuts

September 26, 2017 No Comments

As an email marketer, you are responsible for sending hundreds, or maybe even tens of thousands of emails to those subscribed to your list. These are email campaigns you’ve worked on for weeks; testing to verify your campaigns will send the right message at the right time and bring in that expected ROI. However, some of the most significant feedback you need to make your campaign successful is what your recipients do with the emails you send them. What your recipients do with your email once they receive it boils down to a few choices that include: Open Save for

Bringing Them Back for More or Are Your Subscribers Too Overwhelmed To Read Your Email?

September 13, 2017 No Comments

According to MarketingSherpa, over 74% of email subscribers are inactive. Life ebbs and flows, just as your email list does. What was once new and enticing to your customers soon becomes old hat, and may even lead them to unsubscribe from your email list. How do you keep your subscribers engaged before they click that unsubscribe button? The best way, create a re-engagement campaign! and target those disinterested members. How do you create a successful reengagement campaign you may ask; here are the top five ways to succeed and bring your member’s interest back and wanting more. First, identify your

Non-Profit Has Positive Growth, Immediate Gratification and Saves Money Using Email Marketing.

August 30, 2017 No Comments

As you run your non-profit organization, there will be days when you need more volunteers – More money and yes, more resources! AND if you’re not using email mailing lists for your non-profit fundraising you can be leaving money on the table. Simply put, your donors expect you to engage with them and the easiest way to do so, not to mention the most cost-effective way, is online email marketing. Email is easy to use, costs a fraction of Direct Mail and it’s interactive! Subscribers can forward your email with a refer-a-friend option, sign up to volunteer, fill out a

Are You a Primary, Social or Promotional Email Marketer?

August 10, 2017 No Comments

As an email marketer, you’ve put effort into generating your email list to sell your services or products, but you’re not seeing a high response rate from your Gmail members. It could be that Gmail, offers their user an option to deliver all emails into categorized tabs*. These tabs include Social, Promotions, and the all-important Primary tab. What do these tabs mean to you, and how can you increase the deliverability and open rates of your emails? Gmail has become one of the most popular” free” email systems available. This means there is a good chance a large portion of

“Discussion Lists” the Only Communication Tool Before Social Media

July 27, 2017 No Comments

As a non-profit organization, communication between all departments and volunteers is key. Timely and accurate communication can be tricky, as members may be spread over the United States and unreachable the same time you’re not. So, just how do you effectively communicate with your group when your organization members are not in the same room, or in the same City or Country? You might consider Group Messaging, but what about the different time zones and the information they will miss if they weren’t there at the beginning of the conversation. Facebook®? Is everyone on board to set their privacy up

How To Be An Inbox Expert

July 12, 2017 No Comments

It’s 2017, still using email marketing and still hoping to get in the inbox? Whether you are a professional email marketer with 20 years and counting of experience, or just getting your feet wet; the number one issue you’re probably facing continues to be inbox delivery. In fact, recent surveys indicate that there’s a decline in overall delivery rates. Declining delivery rates, according to industry statistics, reveal that a modest estimate of those lost emails represents millions of dollars of lost revenue. And for some and even greater losses in specific industries. When a company becomes dependent on email marketing

I Dedicate This IP Address To You, Warmly Your ESP

April 28, 2017 No Comments

If you watch baseball, you know Baseball players’ warm-up prior to their game, in fact most athletes do warm-up exercises to get into the swing of things, to limber up and to ready themselves before the big event. Google defines the warm-up as: One that prepare for physical exertion or a performance by exercising or practicing gently beforehand. “The band was warming up” Synonyms; limber up, loosen up, stretch, work-out, exercise, prepare, and rehearse: “I run in place a bit to warm up.” Can you Warm UP an IP Address? Just like the athlete who warms up before the big

Do you need a mailing list? Well do you?

February 22, 2017 No Comments

Do you need a mailing list? By Mary Schultz Well do you? You’re probably on a mailing list in one form or another, do you receive updates from your local Movie Theater, coupons in email, information about the lasts sale at the local computer store? Then you’re on a mailing list. The mailing list itself is simply a list of email addresses that you have accumulated with permission: allowing you to send the same information to everyone with a single email. Now mailings list management can get complicate, when you add segments, triggered, transactional and sequential messaging and we offer

Change the odds against you with 5 easy email marketing steps to help you Compete for your customer’s attention

January 27, 2017 No Comments

The pressure is on to create that perfect email… can you do it? Statistics show us that there are over 200 billion emails being sent out each day! How can you compete for your customer’s attention and be sure that YOUR emails (maybe you just send 1 a month) are being opened and read against such daunting numbers? Our little 5-point checklist will put you on the right track to capture and maintain the attention of your email subscriber base, even against the numerical odds. Five-Point Email Checklist: Start at the beginning by writing a clear, understandable Subject Line, written

True Confessions Of A Non-profit

November 30, 2016 No Comments

Is email marketing a good investment for non-profits? No need to answer, it’s a rhetorical question. The County Rescue Shelter has a fair amount of community supporters. People are always donating blankets and food, but sometimes the shelter only needs money to help pay for upkeep, vet bills and medicine. The shelter operates on a tight budget, and has discovered with the right email strategy in place, they get the funding they need. Courtesy of their email list members. The shelter has confessed, email marketing has opened up the opportunity to nurture and build lasting relationships with their list subscribers. Email technology has

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