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Are Your Email Members Static or Dynamic?

September 8, 2020 No Comments

Are Your Email Members Static or Dynamic? Email marketing, so easy to use, but there’s always more than meets the eye. It’s precise when you have the right information and considered SPAM when you don’t. If you buy a list, for example, your mailings most likely will be considered SPAM, because the recipient doesn’t know who you are. The right information, in this case, would be someone who opted into your list, you know they want to be there. But what else should you know about your list members besides that they want your messages? More information about them, to

The Right Time to Email for best Engagement

August 21, 2020 No Comments

Is there a right time for everything – Harry loves Sally and he is popping the question tonight followed by a congratulations surprise party. He’s invited all their friends and relatives to the party via email with invitations that he sent on a Saturday afternoon 2 weeks before. Harry didn’t want his bride to accidentally find the invitations in his email, he used a different email account, one that most of his friends and relatives were unfamiliar with. His subject line just said Surprise. He had planned to send a reminder to everyone a week before the party and another

Create the Perfect Subject Line

August 5, 2020 No Comments

Do you use targeted email marketing campaigns?

July 24, 2020 No Comments

Targeted email marketing is a strategy. It is the ability to take many list members and break them into smaller units by segments based on specific demographics: Dog owners, cat owners, women, men who live in Alaska, and so on Using this approach, the targeted email marketer can connect with specific, well defined groups of people to build relationships and trust as they engage the audience with personalization. It allows the marketer to: Directly speak (Market) to a well-defined audience Increase customer loyalty Distinguish yourself (products and services) from competitors Increase your customer awareness and their interests Improve products and

Overcome The Hardest Part of Email List Building

July 9, 2020 No Comments

It’s always worth repeating that email marketing is the most cost effective, individual targeting mechanism around. It’s attractive on many levels always yielding high ROI for any sized business. It does not discriminate by the size of the business and is affordable to everyone who wants to use it. List building is the easy part. “Permission” based list building, the preferred way, can take time as duly noted in some circles. This is the hardest part of email marketing, growing a viable permission based active member list This process takes time and money, especially if you find you need to

What To Do If You Think You Lost All Your Customers

June 26, 2020 No Comments

Have you lost all your customers? What is customer engagement – it is the ongoing connection between you (the company) and your customer. Stated simply: “Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer.” Paul Greenberg (for HubSpot) These past few months have caused havoc for some businesses and customer engagement may mostly likely is off-target. In addition, you may have had to temporarily close the doors, lay people off and only relied on internet sales and creative ways to keep the cash flowing. The good news is, when someone is

4 Things To Think About Before You Reopen Your Small Business

June 3, 2020 No Comments

So many things going on since the beginning of 2020. A pandemic that created lockdowns and toilet paper shortages, killer bees causing concern, riots bringing fear. Most business owners were affected in one way or another by the pandemic. If your business has been closed and your employees laid off, what should you look for and do before you reopen because in most cases business as we know has changed. I want to buy that. First and foremost buying priorities are different. Customers now gravitate toward health and safety above all else, followed by financial concerns. Are the products or

You’re invited to use these 5 easy tips for email event invitations.

May 20, 2020 No Comments

Hosting an event: online or in person? An email invitation is the best way to promote it. You may be hosting a surprise retirement party for your co-worker or selling specialty toys in a one-day virtual party event on Social Media. In all cases a personalized email invitation will do wonders for attendance. When social media platforms, such as Facebook, are used to create an event potential attendee can indicate their interest or intention of going. Other parties, who may or may not attend, are visible to everyone and sometimes, so are their comments. If the comments are negative attendance

Several Easy Ways to Monetize Your Email List

May 6, 2020 No Comments

Lisa sells unique and not so unique pet items: from food to water bowls. She also runs a kennel. She houses all breeds of dogs for short and long periods of time. She’s been in business for a while, which allowed her to open a second kennel across town. Both kennels hold 25 pups, and until recently her kennels were always booked Lisa has an online store including a reservation portal for customers to reserve a date and time to board their pup. Her email system is used to verify bookings and send reminders. She also collects email addresses at

Why use Email Verification Services, or not.

April 23, 2020 No Comments

You have a customer list, it’s yours, you collected all the names. You’ve used it several times for marketing in the past. Recently you used it again. Some of your email messages came back because the addresses are invalid. You want to send out another campaign but there’s only so much time you have to compose new content and get out a mailing. Having over 29% invalid email addresses is so disappointing. You do not have time for sanity checks; After all how many people leave out the @com on their Gmail address, or forget about that little dot between

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