Email List Services and Email Marketing - Blog

Is It An Email Error to Send an Email to Mike When it’s Pat’s Mailbox?

September 19, 2018 No Comments

Email errors could be funny, or they could be serious. Imagine, your department is working on their end of the year campaign, the company’s biggest sale of the decade. With care, photos are placed in the correct colored border to emphasize the offering, the text, after going through many renditions is flawless and the landing page is ready to inspire sales with the perfect call-to-action. The email will go out today as the sale starts 10/1/18. The proofreader misread the final copy and the date was mistakenly changed to 01/1/18. Bad Mistake? It could be, considering the last email campaign

Do you see what I see? Tips for Nonprofits to Increase Email Marketing Success.

August 29, 2018 No Comments

Nonprofit organizations depend on supporters and volunteers to be successful. Most of us have the desire to help in some way, but volunteering takes time; a more valuable commodity than money. Since time is valuable to consider this –email marketing, is the best, quickest and most direct way to reach those potential supporters and volunteers without taking up too much of their time – but how do you connect to them? Visual Aids! Don’t just tell people what’s so great about your organization show them. There a plethora of common visual aids available on the Internet, they can be added

“Do I Want My ESP To Do Everything so I Always Have Successful Email Campaigns”

August 10, 2018 No Comments

The foundation of successful email campaigns are made with the ESP you partner with. You depend on your ESP to deliver, both for the email fundamentals you use and the performance you need. Your ESP, one of the most critical parts of your marketing strategy is also one of the most critical parts of your marketing budget. trying to do everything Just what is the core function of an Email Service Provider – the core functionality of an ESP is to send emails. If your ESP integrates with other applications to do “everything” most likely you are connected to 3rd

5 Easy Ways To Make Email List Segments

July 24, 2018 No Comments

Benefits of creating email list segments – Its a fact, general email campaigns, sent to your entire subscriber base, will not always be as successful as you want them to be. Subscribers prefer a unique tailored email that speaks directly to them. Research shows taking the time to personalize your email messages, not only increase open rates, but also clickthroughs which ultimately results in higher ROI. Personalize and sending the right message at the right time starts with segmenting your email list. 5 easy ways to segment your mailing list, so your email finds the proper inbox. 1. Demographics: Puzzle Pieces

Nonprofits, Decrease The Cost of New Recruitment and Grow Your Donor Base

June 26, 2018 No Comments

Donor attrition is a fact of life, donor retention can be a challenge. Just like any business, it is always costlier to obtain a new customer, or in this case a new donor, than it does to keep one. The cost of obtaining a new interest can really degrade your budget. It is possible to decrease the cost of new recruitment and grow your donor base with supporter engagement driven by email marketing. Nonprofits always have a base of loyal enthusiasts. As you know not all supporters have made monetary donations to your cause. These people need to be motivated

How to be an Effective Email Marketer with call-to-action

June 1, 2018 No Comments

The success of a call-to-action email campaign depends on your subscriber following through with that action. When they click on that link where will it take them? – To your homepage? Linking subscribers to your homepage may not be as effective as you would like: once there, the subscriber is faced with choices that may distract him from your main goal. You may want him to click on the “Sales” link, but he clicks the “About” link instead: as there are so many more menu items to choose from. The goal of your email: create a subscriber who is attentive

Email Privacy is Possible with Disposal Email

May 7, 2018 No Comments

On the heels of Facebook’s privacy issues, controlling the use of your own personal information has never been so important. Unfortunately, everything we do seem to require an email address, even the apps we use on our phone. With digital fraud so rampant it feels like a risk to privacy by giving out your email so freely. To maintain privacy, make sure your information isn’t bought, sold, or even used to spam other email accounts. One way to control your email is to create at least two different email accounts: A basic email address for personal use An email address

Easy Way to Stop Your Mailings: Blacklisted

April 18, 2018 No Comments

Your list is Blacklisted! Your legitimate email is blocked by several ISP’s because you picked up a “Spam Trap” address – That address is now part of your subscriber list. What should you do, what can you do? Where did this Spam Trap come from? Spam traps are used by many different organizations and can originate from anywhere. They can be created or designed as needed: frequently made from a no longer used email account or an inactive domain. To be effective, the address in question must be inactive for a considerable amount of time. Frequently spam traps are emails that have been

Mailing List Service Blog