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Email Marketers, You Need to Read This

July 22, 2016 No Comments

Email Marketers, You Need to Read This Email Marketing Best Practices Before you send your first Email; Start, by Thinking of your marketing strategy. email marketing: hands holding envelope with shopping cart, target, loudspeaker & symbols coming out Profile forms are an excellent way to identify with your audience. A profile form allows your subscriber to update their email preferences. So when you mail, the right message will reach the right target audience. Resist sending too much email, pay attention to who signed up for what information. If offered on your profile form, how many times they want to hear

Plain Jane Email Marketing

June 28, 2016 No Comments

Plain Jane Email Marketing Email Marketing Basics HTML Vs. Plain Text Which is a better email marketing format, sending a plain text message, to your list of subscribers or emailing your list a full colored, full image HTML message? Is that even a consideration when you create your email messages? It is a consideration for some; discussed by many. The format debate over which email is better has been around since the first HTML message was created. Up until that time, (a mere 20 years ago) email was strictly sent as a text email. As HTML became the norm, marketers

Which Email Service Provider Can Really Provide?

June 6, 2016 No Comments

Which Email Service Provider Can Really Provide? Does your Email Service Provider (ESP) have supporting documentation for every feature of their email list program, or do they just offer a few notes on a website? Dundee ListManager offers an extensive online user manual that covers numerous list subjects. From API guides to Web Forms creation (Profile Forms, Surveys, Referral Forms. . .) and everything in between. Since ListManager’s inception, it allowed the user to do everything needed to create, send and track a complete email marketing campaign. In fact, our customers were using transactional emails (for example) before transactional emails,

Shocked At The Idea Of Better Email Deliverability?

May 5, 2016 No Comments

Shocked At The Idea Of Better Email Deliverability? Email Deliverability, Explained: I was looking at several Online Magazine rate cards to analysis the open rates of email campaigns. I compared that number to the cost of advertising on a typical email list. I was surprised to see published numbers such as a 23% open rate for a 48,000-member list: that’s only 11 out of every 50 people expected to either click on the email or open it and read it. I thought that the percentage was rather low. Being a company in the email list hosting business for the past

Can You Really Trust Email A/B Tests?

April 15, 2016 No Comments

Can You Really Trust Email A/B Tests? Have you ever use an AB Split Test Wizard? This is one of the features included in our ListManager software. This tool gives the user the ability to send different versions of a message to random subsets of their mailing list, then compare the results to see which version is most effective. This type of testing eliminates any demographic or action-based bias that could alter the results. What is discovered, whether you use the Wizard as a Dundee customer, or another ESP method, is that small changes made to your email may have

The Shocking Truth About Welcome Letters

March 31, 2016 No Comments

The Shocking Truth About Welcome Letters The most important email you’ll ever send hasn’t changed, it’s still the Welcome Letter. Whether you are offering a service, selling retail or running a nonprofit organization, the goals are all the same. Increase the customer, client or member base and keep them happy and interested. You want to increase that number with people who ideally are invested in your business, service or cause. To keep these folks invested, it seems one would have to take time to cultivate and maintain their interest, even after they hired you, purchased that dress or donated their time

4 E-mail Marketing Mistakes You Don’t Know Your Making

March 15, 2016 No Comments

4 E-mail Marketing Mistakes You Don’t Know Your Making There are Email Marketers who seem to get better results than the rest of their peers. They know what to avoid and what their subscribers like and dislike. By sending emails that comply with the known best email practices they continue to get the responses every e-mail marketer hopes for. Here are 4 ways to capitalize on their knowledge: When someone signs up to receive your email, email them right away (besides your welcome letter); they expect it. If your campaigns go out that day, make sure your new subscriber is

not By Invitation Only – Because You Can Never Have Enough Subscribers.

March 15, 2016 No Comments

not By Invitation Only – Because You Can Never Have Enough Subscribers. Even with the many different social tools available, email is still the number one choice for online communications. Email becomes a more valuable tool when this communication is between smaller groups, like committees and project planning teams. These groups typically include individuals that are interested, not only in the main subject but also in specific issues that support it. One such organization that has found email discussion lists an essential tool for planning events is the Old Mill Museum located in Dundee Michigan The Old Mill Museum, a

Open This Email

March 1, 2016 No Comments

Open This Email According to most sources on the internet, in 2015 Email Marketing continues to be on the rise, while during that same time period. email deliverability declined. This observation came from several online marketing authorities, including Return Path who published their findings in the Deliverability Benchmark Report for 2015. Return Path writes in part “deliverability rates fell to 79 percent, down from 83 percent in 2014. The news was even worse for U.S. email marketers: overall deliverability fell from 83 percent in 2014 to 76 percent in 2015.” Did you see a decline in your deliverability rates? And

5 Reasons Why Your Purchased List Might Suck More Than You Think

February 11, 2016 No Comments

5 Reasons Why Your Purchased List Might Suck More Than You Think 5 Reasons Why Your Purchased List Might Suck More Than You Think You may end up paying for duplicate services, as one ESP may not just be enough to get the results you want or expected. And then when you do get duplicate services the results still suck. Buying several domains to send from can be expensive. Switching IP addresses and staring all over again will not guarantee a good delivery rate. Does a purchased list fit into my marketing plan? Spending money on a list hygiene company