Mailing List Service Blog

Where O’ Where Did My Email Go? I hit the send button!

Where O’ Where Did My Email Go? I hit the send button! I Clicked the Send Button, Now What? Email Marketer’s, do you wonder how your email actually finds its way to the right customer’s inbox?   Once you hit the Send Button the flow of your email is out of your control. Of course, email delivery and deliverability is the end goal for email marketers.  Both email delivery and email deliverability go hand in hand,  and at the same time, they are entirely different.  Many marketers know the ins and outs of email deliverability, so this blog is about both

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Did You Know, Legitimate Emails Will Be Blocked

Did You Know, Legitimate Emails Will Be Blocked As an email user, you probably noticed the increase in the amount of SPAM you receive. As an email marketer, you do not want your messages to be perceived as part of the spam evolution.  ISP’s recognize that SPAM is an ever-growing issue. Therefore, most ISPs in response, have tightened their email systems to block spammy emails from reaching their customers’ mailboxes.   However, the numbers are against us all. Not only do ISP’s find it impossible to block 100% of incoming SPAM to their mail servers, but they also find it’s virtually impossible

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Is It An Email Error to Send an Email to Mike When it’s Pat’s Mailbox?

Is It An Email Error to Send an Email to Mike When it’s Pat’s Mailbox? Email errors could be funny, or they could be serious. Imagine, your department is working on their end of the year campaign, the company’s biggest sale of the decade.  With care, photos are placed in the correct colored border to emphasize the offering, the text, after going through many renditions is flawless and the landing page is ready to inspire sales with the perfect call-to-action.  The email will go out today as the sale starts 10/1/18.  The proofreader misread the final copy and the date

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Do you see what I see? Tips for Nonprofits to Increase Email Marketing Success.

Do you see what I see? Tips for Nonprofits to Increase Email Marketing Success Nonprofit organizations depend on supporters and volunteers to be successful.  Most of us have the desire to help in some way, but volunteering takes time; a more valuable commodity than money.  Since time is valuable to consider this –email marketing, is the best, quickest and most direct way to reach those potential supporters and volunteers without taking up too much of their time – but how do you connect to them? Visual Aids!  Don’t just tell people what’s so great about your organization show them. There

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“Do I Want My ESP To Do Everything so I Always Have Successful Email Campaigns”

“Do I Want My ESP To Do Everything so I Always Have Successful Email Campaigns” The foundation of successful email campaigns are made with the ESP you partner with. You depend on your ESP to deliver, both for the email fundamentals you use and the performance you need. Your ESP, one of the most critical parts of your marketing strategy is also one of the most critical parts of your marketing budget. trying to do everything Just what is the core function of an Email Service Provider – the core functionality of an ESP is to send emails.  If your

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5 Easy Ways To Make Email List Segments

5 Easy Ways To Make Email List Segments Benefits of creating email list segments – Its a fact, general email campaigns, sent to your entire subscriber base, will not always be as successful as you want them to be. Subscribers prefer a unique tailored email that speaks directly to them. Research shows taking the time to personalize your email messages, not only increase open rates, but also clickthroughs which ultimately results in higher ROI. Personalize and sending the right message at the right time starts with segmenting your email list. 5 easy ways to segment your mailing list, so your email

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Nonprofits, Decrease The Cost of New Recruitment and Grow Your Donor Base

Nonprofits, Decrease The Cost of New Recruitment and Grow Your Donor Base Donor attrition is a fact of life, donor retention can be a challenge. Just like any business, it is always costlier to obtain a new customer, or in this case a new donor, than it does to keep one. The cost of obtaining a new interest can really degrade your budget. It is possible to decrease the cost of new recruitment and grow your donor base with supporter engagement driven by email marketing. Nonprofits always have a base of loyal enthusiasts.  As you know not all supporters have

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How to be an Effective Email Marketer with call-to-action

How to be an Effective Email Marketer with call-to-action The success of a call-to-action email campaign depends on your subscriber following through with that action. When they click on that link where will it take them? To your homepage? Linking subscribers to your homepage may not be as effective as you would like: once there, the subscriber is faced with choices that may distract him from your main goal.  You may want him to click on the “Sales” link, but he clicks the “About” link instead: as there are so many more menu items to choose from. The goal of

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Should You Decide Between Social Media and Email Marketing

Should You Decide Between Social Media and Email Marketing The Nonprofit Advantage with Social Media Free Social Media Sites for Nonprofits – When running a nonprofit organization, don’t you agree that free is always attractive. Especially when you are working with a tight budget.  First of all Social Media, as part of your marketing mix, should complement your virtual ads, website and Facebook presence.  Social Media essentially gives all nonprofit organizations no-cost marketing potential without limits. Here is an article you might consider reading, How to Increase Sales Using Social Media,   However, Social Media does not get the job done alone – 

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