Bringing Them Back for More or Are Your Subscribers Too Overwhelmed To Read Your Email? According to MarketingSherpa, over 74% of email subscribers are inactive. Life ebbs and flows, just as your email list does. What was once new and enticing to your customers soon becomes old hat, and may even lead them to unsubscribe from your email list. How do you keep your subscribers engaged before they click that unsubscribe button? The best way, create a re-engagement campaign! and target those disinterested members. How do you create a successful reengagement campaign you may ask; here are the top five
Non-Profit Has Positive Growth, Immediate Gratification and Saves Money Using Email Marketing. As you run your non-profit organization, there will be days when you need more volunteers – More money and yes, more resources! AND if you’re not using email mailing lists for your non-profit fundraising you can be leaving money on the table. Simply put, your donors expect you to engage with them and the easiest way to do so, not to mention the most cost-effective way, is online email marketing. Email is easy to use, costs a fraction of Direct Mail and it’s interactive! Subscribers can forward your
Are You a Primary, Social or Promotional Email Marketer? As an email marketer, you’ve put effort into generating your email list to sell your services or products, but you’re not seeing a high response rate from your Gmail members. It could be that Gmail, offers their user an option to deliver all emails into categorized tabs*. These tabs include Social, Promotions, and the all-important Primary tab. What do these tabs mean to you, and how can you increase the deliverability and open rates of your emails? Gmail has become one of the most popular” free” email systems available. This means
“Discussion Lists” the Only Communication Tool Before Social Media As a non-profit organization, communication between all departments and volunteers is key. Timely and accurate communication can be tricky, as members may be spread over the United States and unreachable the same time you’re not. So, just how do you effectively communicate with your group when your organization members are not in the same room, or in the same City or Country? You might consider Group Messaging, but what about the different time zones and the information they will miss if they weren’t there at the beginning of the conversation. Facebook®?
How To Be An Inbox Expert It’s 2017, still using email marketing and still hoping to get in the inbox? Whether you are a professional email marketer with 20 years and counting of experience, or just getting your feet wet; the number one issue you’re probably facing continues to be inbox delivery. In fact, recent surveys indicate that there’s a decline in overall delivery rates. Declining delivery rates, according to industry statistics, reveal that a modest estimate of those lost emails represents millions of dollars of lost revenue. And for some and even greater losses in specific industries. When a
I Dedicate This IP Address To You, Warmly Your ESP If you watch baseball, you know Baseball players’ warm-up prior to their game, in fact most athletes do warm-up exercises to get into the swing of things, to limber up and to ready themselves before the big event. Google defines the warm-up as: One that prepare for physical exertion or a performance by exercising or practicing gently beforehand. “The band was warming up” Synonyms; limber up, loosen up, stretch, work-out, exercise, prepare, and rehearse: “I run in place a bit to warm up.” Can you Warm UP an IP Address?
Do you need a mailing list? Well do you? Do you need a mailing list? By Mary Schultz Well do you? You’re probably on a mailing list in one form or another, do you receive updates from your local Movie Theater, coupons in email, information about the lasts sale at the local computer store? Then you’re on a mailing list. The mailing list itself is simply a list of email addresses that you have accumulated with permission: allowing you to send the same information to everyone with a single email. Now mailings list management can get complicate, when you add
Change the odds against you with 5 easy email marketing steps to help you Compete for your customer’s attention
Change the odds against you with 5 easy email marketing steps to help you Compete for your customer’s attention The pressure is on to create that perfect email… can you do it? Statistics show us that there are over 200 billion emails being sent out each day! How can you compete for your customer’s attention and be sure that YOUR emails (maybe you just send 1 a month) are being opened and read against such daunting numbers? Our little 5-point checklist will put you on the right track to capture and maintain the attention of your email subscriber base, even
True Confessions Of A Non-profit Is email marketing a good investment for non-profits? No need to answer, it’s a rhetorical question. The County Rescue Shelter has a fair amount of community supporters. People are always donating blankets and food, but sometimes the shelter only needs money to help pay for upkeep, vet bills and medicine. The shelter operates on a tight budget, and has discovered with the right email strategy in place, they get the funding they need. Courtesy of their email list members. The shelter has confessed, email marketing has opened up the opportunity to nurture and build lasting relationships with their
Did Your Customer Pass The A B test? Whether you run a business, organization or nonprofit, you all flourish with repeat customers. We all know email campaigns are the best cost-effective way to cultivate your list members into repeat customers while attracting new ones. Do you believe you are getting the most out of your mailings? Are you satisfied with the outcome of your campaigns? Do you always have an increase in ROI, conversions or a higher subscriber rate, because you test your emails, or are you one of the many senders that don’t test, and just hope that the