Mailing List Service Blog

Nonprofits, Decrease The Cost of New Recruitment and Grow Your Donor Base

Nonprofits, Decrease The Cost of New Recruitment and Grow Your Donor Base Donor attrition is a fact of life, donor retention can be a challenge. Just like any business, it is always costlier to obtain a new customer, or in this case a new donor, than it does to keep one. The cost of obtaining a new interest can really degrade your budget. It is possible to decrease the cost of new recruitment and grow your donor base with supporter engagement driven by email marketing. Nonprofits always have a base of loyal enthusiasts.  As you know not all supporters have

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How to be an Effective Email Marketer with call-to-action

How to be an Effective Email Marketer with call-to-action The success of a call-to-action email campaign depends on your subscriber following through with that action. When they click on that link where will it take them? To your homepage? Linking subscribers to your homepage may not be as effective as you would like: once there, the subscriber is faced with choices that may distract him from your main goal.  You may want him to click on the “Sales” link, but he clicks the “About” link instead: as there are so many more menu items to choose from. The goal of

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Should You Decide Between Social Media and Email Marketing

Should You Decide Between Social Media and Email Marketing The Nonprofit Advantage with Social Media Free Social Media Sites for Nonprofits – When running a nonprofit organization, don’t you agree that free is always attractive. Especially when you are working with a tight budget.  First of all Social Media, as part of your marketing mix, should complement your virtual ads, website and Facebook presence.  Social Media essentially gives all nonprofit organizations no-cost marketing potential without limits. Here is an article you might consider reading, How to Increase Sales Using Social Media,   However, Social Media does not get the job done alone – 

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Easy Way to Stop Your Mailings: Blacklisted

Easy Way to Stop Your Mailings: Blacklisted Your list is Blacklisted! Your legitimate email is blocked by several ISP’s because you picked up a “Spam Trap” address – That address is now part of your subscriber list. What should you do, what can you do?  Where did this Spam Trap come from? Spam traps are used by many different organizations and can originate from anywhere.  They can be created or designed as needed: frequently made from a no longer used email account or an inactive domain.  To be effective, the address in question must be inactive for a considerable amount of time. Frequently

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Always Use These 5 Emails For a New List Subscriber

Always Use These 5 Emails For a New List Subscriber The hardest part is over. You have a new list subscriber. Now what? A new list subscriber should feel their membership is important to you and worthwhile for them.  It’s essential to keep this person engaged with your emails: Targeted emails sent on a regular basis does just that.  Besides all the future emails your new member will enjoy, there are at least 5 email types that your list member may receive from you, one time or another, essential emails that keep list members engaged. They are the: 1. The Welcome

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Interesting Email Marketing Facts that even the Black Panther® may not know.

Interesting Email Marketing Facts that even the Black Panther® may not know. People are motivated to Read an Email with a Subject Line that is trendy, has a song lyric or a Movie Title.  Didn’t you just read this because of the title of this Blog? Research on the web, shows that email marketing will produce: Conversion Rates 3 times higher than marketing to prospects and customers using Social Media. Consumers that like to receive relevant email messages. 300 times more revenue with a Welcome Letter rather than a bulk email. Committed customers and positive business growth. Brand recognition for

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Who Really Engages With Your Email Messages?

Who Really Engages With Your Email Messages? Who Really Engages With Your Email Messages? You want your customers to engage with your email messages, increasing your ROI. What could stop them?  Email automation, (or in this case the program your list subscribers use to block out that unwanted email – the SPAM FiLTER), is only as smart as the programmer. – And limited by the instructions that come with it.  That and the fact that successful email campaigns have a time limit and a lifecycle, you might wonder which is a bigger menace to your ROI, email automation or over-emailing? 

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Email Delivery Explained!

Email Delivery Explained! Sending and receiving email is similar to traditional mail. To send a letter through the mail it requires a “to” and “from” address. The “to” address directs the letter to its destination, and the “from” address can be used in case the mail is returned. In the digital world, a mail exchanger (MX) server can be used to send and receive email. The MX server has specialized software for distributing mail. To determine the destination of the email, the mail delivery agent (MDA) reads the header and determines if the email should remain on its own server

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