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Do you need a mailing list? Well do you?

February 22, 2017 No Comments

Do you need a mailing list? Well do you? Do you need a mailing list? By Mary Schultz Well do you? You’re probably on a mailing list in one form or another, do you receive updates from your local Movie Theater, coupons in email, information about the lasts sale at the local computer store? Then you’re on a mailing list. The mailing list itself is simply a list of email addresses that you have accumulated with permission: allowing you to send the same information to everyone with a single email. Now mailings list management can get complicate, when you add

Change the odds against you with 5 easy email marketing steps to help you Compete for your customer’s attention

January 27, 2017 No Comments

Change the odds against you with 5 easy email marketing steps to help you Compete for your customer’s attention The pressure is on to create that perfect email… can you do it? Statistics show us that there are over 200 billion emails being sent out each day! How can you compete for your customer’s attention and be sure that YOUR emails (maybe you just send 1 a month) are being opened and read against such daunting numbers? Our little 5-point checklist will put you on the right track to capture and maintain the attention of your email subscriber base, even

True Confessions Of A Non-profit

November 30, 2016 No Comments

True Confessions Of A Non-profit Is email marketing a good investment for non-profits? No need to answer, it’s a rhetorical question. The County Rescue Shelter has a fair amount of community supporters. People are always donating blankets and food, but sometimes the shelter only needs money to help pay for upkeep, vet bills and medicine. The shelter operates on a tight budget, and has discovered with the right email strategy in place, they get the funding they need. Courtesy of their email list members. The shelter has confessed, email marketing has opened up the opportunity to nurture and build lasting relationships with their

Did Your Customer Pass The A B test?

November 14, 2016 No Comments

Did Your Customer Pass The A B test? Whether you run a business, organization or nonprofit, you all flourish with repeat customers. We all know email campaigns are the best cost-effective way to cultivate your list members into repeat customers while attracting new ones. Do you believe you are getting the most out of your mailings? Are you satisfied with the outcome of your campaigns? Do you always have an increase in ROI, conversions or a higher subscriber rate, because you test your emails, or are you one of the many senders that don’t test, and just hope that the

Are You Satisfied With This Survey?

October 28, 2016 No Comments

Are You Satisfied With This Survey? Polls or the more familiar surveys seems very popular this year. For myself I’ve taken several surveys in 2016, from products to Presidents, with multiple choice answers to fill in the blank. I believe our history with surveys is very extensive. Like you, I recall taking surveys in school, at work, on the telephone, and most recently on my computer and smart phone. Surveys date back to the Babylonian era, via the census, and they continue down to this day. Surveys are as useful today, so why shouldn’t an email marketer survey list members- they

Does This Email Campaign Make Me Look Fat?

October 14, 2016 No Comments

Does This Email Campaign Make Me Look Fat? There are many things to consider when someone writes copy for an email campaign. This can include but not limited to: the Audience (grammar used and reading level) Subject Line, the introduction paragraph, html or plain text or both, to the use of images, links or video inclusion. All these different elements add to the length of your email. However, the length of an email should be reflective of the subject at hand. For example, Mary, a subscriber to the Hand Lotion Newsletter, only expects and wants information on hand lotion. She

Email Marketing Trends of 2015 that Spilled Over to 2016

September 29, 2016 No Comments

Email Marketing Trends of 2015 that Spilled Over to 2016 Predictions are like opinions, everyone has them. How are the 2016 email marketing trends turning out for you this year? We, at Dundee Internet have found, this year, attention being placed on: Personalization, which is not limited to just saying “Hello Mr. Brown”, as Marketers are being more personal with: Dates: This includes sending an email for Birthdays, Anniversaries, Congratulations on their 365th email campaign, Holidays, “It’s been 6 months since you purchased your first Motorcycle” to sending dated invitations to local events. History: More marketers send triggered emails based

Can You Please Rate This Email Strategy, Please?

September 7, 2016 No Comments

Can You Please Rate This Email Strategy, Please? How many email campaigns do you have going on at the same time? Is Angie handling the weekly sales campaigns with at least 5 different segments per run? Nat is working on a re-engagement project with hopes to have it ready way before Thanksgiving. You’re gearing up for the Christmas newsletter. Does Angie, Nat and the rest of the team all plan the same, use the same mindset when it comes to content development and workflow optimization? What is your email team’s production methodology? Does your email strategy go something like this: The

Do Not Be Hard On Your Soft Email Bounces

August 23, 2016 No Comments

Do Not Be Hard On Your Soft Email Bounces Are you one of those marketers that faithfully remove those email addresses from your members list? OR are you that marketer than just cannot let go of that bounced address, adding it back for future mailings? After all, most bounced emails are the result of full mailboxes right? Well actually no, most aren’t. A full mailbox is easily identified in most ESP’s reports. Automation tools, like the ones built into Lyris ListManager, handles those types of bounces for you. In fact Lyris ListManager™ by default will handle all the error mail.

Tips to Improve Donor Retention, Keep The Conversation Going

August 10, 2016 No Comments

Tips to Improve Donor Retention, Keep The Conversation Going With the right list hosting service, like Dundee Internet Email List Hosting Services, you can send timely, personalized emails to thank your donors properly. Immediately after they make a contribution or volunteer their time. Targeted email, triggered by your donors’ actions will create a more personal relationship with them. When you establish a personalized connection, you are making an effort to understand why the donor supports your charity. Your response to them, with your well thought out content, will enforce their expectations of your charity. With your mailing list you can