Mailing List Service Blog

Interesting Email Marketing Facts that even the Black Panther® may not know.

Interesting Email Marketing Facts that even the Black Panther® may not know. People are motivated to Read an Email with a Subject Line that is trendy, has a song lyric or a Movie Title.  Didn’t you just read this because of the title of this Blog? Research on the web, shows that email marketing will produce: Conversion Rates 3 times higher than marketing to prospects and customers using Social Media. Consumers that like to receive relevant email messages. 300 times more revenue with a Welcome Letter rather than a bulk email. Committed customers and positive business growth. Brand recognition for

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Who Really Engages With Your Email Messages?

Who Really Engages With Your Email Messages? Who Really Engages With Your Email Messages? You want your customers to engage with your email messages, increasing your ROI. What could stop them?  Email automation, (or in this case the program your list subscribers use to block out that unwanted email – the SPAM FiLTER), is only as smart as the programmer. – And limited by the instructions that come with it.  That and the fact that successful email campaigns have a time limit and a lifecycle, you might wonder which is a bigger menace to your ROI, email automation or over-emailing? 

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Email Delivery Explained!

Email Delivery Explained! Sending and receiving email is similar to traditional mail. To send a letter through the mail it requires a “to” and “from” address. The “to” address directs the letter to its destination, and the “from” address can be used in case the mail is returned. In the digital world, a mail exchanger (MX) server can be used to send and receive email. The MX server has specialized software for distributing mail. To determine the destination of the email, the mail delivery agent (MDA) reads the header and determines if the email should remain on its own server

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Easy Proven Strategies for BIG Fundraising Projects

Easy Proven Strategies for BIG Fundraising Projects A Capital Campaign is a targeted fundraising effort designed to raise funds for a specific project. They’re often used to support building projects or construction jobs; the type of effort that requires multiple years and millions of dollars to complete. Do you have a specific project that your non-profit organization would like to complete; when you’re adding an addition to your Church building or need a new roof on all the out-buildings, regardless of the scope of work, such projects require time and money: A Capital Campaign maybe the way to go. Capital Campaigns have

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FUNraising Season: Create Perfect Emails That Get The Results You Need, Everytime.

FUNraising Season: Create Perfect Emails That Get The Results You Need, Everytime. As part of FUNraising Season don’t forget to create emails that get the results you need. We all want our customers and prospects to have a successful customer experience no matter what Season it is.    Since 1995 interest in Data Mining (knowledge discovery) has grown: most every industry and organization, from the government to the local mom and pop store,  collect information about their customers, prospects, citizens, and volunteers.  All of the information you collect is very valuable because it will paint a profile of the person, or type of person

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Key Information For Email Marketers

Key Information For Email Marketers As 2017 comes to an end, are you happy with how well your company performed? Are you concerned about 2018, and what will it bring to the table? Your monthly profit analysis may project the overall health of your business at year end. It really doesn’t tell you what you are doing right or doing wrong. The best way to find out about your company’s successes and failures:  turn to those who use your product or service, your customers.  Don’t rely on Social Media, some people may love your product, but their mother doesn’t, so

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Who Really Processes Everything They Read or Hear?

Who Really Processes Everything They Read or Hear? As a society, we are “plugged in” to the world around with information: Who Really Processes Everything? Information is everywhere.  There is so much information coming at us from all directions, all the time, it becomes difficult to process everything.  In fact, some of us just mentally stop processing everything we read or hear altogether.  It becomes too overwhelming to think about.  Too much information can desensitize us, cloud the critical issues, for ourselves, our family and our community. As a non-profit, you need to get your information out there too. But

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Email Privacy Changes On The Horizon, More Rules To Follow For Some Email Marketers

Email Privacy Changes On The Horizon, More Rules To Follow For Some Email Marketers The European Privacy Law is coming on May 25, 2018. The title of picture of a card with GDPR and keythis act is officially known as The General Data Protection Regulation (GDPR); its all about the protection of the privacy rights of EU individuals, including email privacy. Even though this is enacted in Europe this will require significant changes by organizations worldwide. Essentially GDPR will enact new rules on organizations that offer goods and services to the people who reside in the EU; specifically targeting organizations

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Are Email Feedback Loops Driving You Nuts

Are Email Feedback Loops Driving You Nuts As an email marketer, you are responsible for sending hundreds, or maybe even tens of thousands of emails to those subscribed to your list. These are email campaigns you’ve worked on for weeks; testing to verify your campaigns will send the right message at the right time and bring in that expected ROI. However, some of the most significant feedback you need to make your campaign successful is what your recipients do with the emails you send them. What your recipients do with your email once they receive it boils down to a

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