Mailing List Service Blog

What is an ESP (Email Service Provider) Anyway?

April 10, 2019 No Comments

What is an ESP (Email Service Provider) Anyway? An Email Provider or Email Service Provider is known as an ESP. They offer different ways to manage and send bulk email to individual email addresses for delivery. For the list owner, an ESP may: Provide email templates. A template is a prebuilt layout, i.e. the front page of Newspaper with headlines and columns for stories, that allow the user to enter and/or replace certain objects and text within the layout. Maintain a database of list email addresses for the list owner – addresses that the list owner collected and are

You Too Can Be A DRIP (campaign) With Email Marketing

March 29, 2019 No Comments

You Too Can Be A DRIP (campaign) With Email Marketing Time Base Drip Campaigns can be defined as emails sent over a set period of time, in planned intervals in a progressive sequence. They are used to build and maintain customer awareness and to systemically move the customer into an active sales cycle. Drip Campaigns are also known as Drip Marketing Automated Email campaigns Life-cycle Emails Autoresponders Automated Email Series Why use a Drip Campaign: They are automated and prewritten. This saves times as it’s not necessary to write a brand-new email for every customer that buys or a

Are the emails you send today going into the SPAM filter of tomorrow?

March 6, 2019 No Comments

Are the emails you send today going into the SPAM filter of tomorrow? Are the emails you send today stopped by the SPAM filter of tomorrow? Is there a way to improve your email deliverability just by optimizing available email features – but you can’t get it right no matter what you do? Before you call in the experts: your ESP, considered the following short list that mailers use to keep their email messages from being trashed. 1. Whitelisting. This can be done at the IP level, the domain or the email address you are sending from. When you’re whitelisted,

Never Say Never or FREE email advice, today only.

February 22, 2019 No Comments

Never Say Never or FREE email advice, today only. Never say never to Free Email Advice The Deal of The Year sale is next month. As an email marketer, you want to grab the attention of your list members and be able to direct them to your website with a coupon incentive. You have everything ready except the Subject Line. You believe the best Subject Line for this event can only be “Deal of the Year”. However, you’re reconsidering the Subject Line, as you say to yourself: “Self, can I use the word Deal in a Subject Line and get

Social Media -is it the best marketing tool around?

January 30, 2019 No Comments

Social Media -is it the best marketing tool around? You heard is all before: Email and email lists, were the best marketing tool around. Why is that? Is it because email marketing is a quick, easy, cheap, way to grow your customer base or is it an old technology, quickly being replaced by new social communication tools people are gravitating toward? So, is the email format is too old school to use? Before you answer, let’s take a trip down memory lane and review some of the unsuccessful social networks that encouraged outside advertisers. MySpace – They enjoyed about 6

Email Security: Are You Really An Email Marketer Or Are You Forging This Email Address?

December 4, 2018 No Comments

Email Security: Are You Really An Email Marketer Or Are You Forging This Email Address? Do you ever think about email security? I suppose it depends where you are in the internet chain. As the email marketer, your concerns are normally focused on deliverability, ROI, content, opens, and so forth. Most likely you probably leave email security to your employer, your IT department and your email hosting provider. Those aforementioned entities have a shared security concern with a bigger community of companies and organizations: Those include the email abuse groups, the blacklist monitors and ISP’s both big and small. Why? – because regardless of

How to be a Successful Email Marketer from Scratch for the Well Defined Customer

November 9, 2018 No Comments

How to be a Successful Email Marketer from Scratch for the Well Defined Customer Collect Email Addresses for the Well Define Customer You just opened a small Bakery downtown. Starting from Scratch Your marketing includes a Facebook business page, you tweet, and post on Instagram. E-commerce is part of your website for internet orders, but business isn’t booming. You need another cost-effective way to attract and keep new customers. Your Marketing Plan includes Email campaigns which are notably ideal for your business type plus extremely cost-effective. You want to start this as soon as possible. However, you do not have

Why Grow User Engagement With Email Just to Increase Your Sales?

October 23, 2018 No Comments

Why Grow User Engagement With Email Just to Increase Your Sales? Remember User Engagement because “Sales are coming to an electronic internet connected device to all” That’s right folks, we are getting closer to another Black Friday and Cyber Monday. What does that mean for most retailers – now is the time to strategize, prepare and execute your marketing plans to end the 2018 selling year, as successful and profitable as possible. Get the jump on the virtual buying holidays – Organize for the buying season Review your website – check and test your order and return systems Scrutinize your

Where O’ Where Did My Email Go? I hit the send button!

October 10, 2018 No Comments

Where O’ Where Did My Email Go? I hit the send button! I Clicked the Send Button, Now What? Email Marketer’s, do you wonder how your email actually finds its way to the right customer’s inbox? Once you hit the Send Button the flow of your email is out of your control. Of course, email delivery and deliverability is the end goal for email marketers. Both email delivery and email deliverability go hand in hand, and at the same time, they are entirely different. Many marketers know the ins and outs of email deliverability, so this blog is about both

Did You Know, Legitimate Emails Will Be Blocked

September 27, 2018 No Comments

Did You Know, Legitimate Emails Will Be Blocked As an email user, you probably noticed the increase in the amount of SPAM you receive. As an email marketer, you do not want your messages to be perceived as part of the spam evolution. ISP’s recognize that SPAM is an ever-growing issue. Therefore, most ISPs in response, have tightened their email systems to block spammy emails from reaching their customers’ mailboxes. However, the numbers are against us all. Not only do ISP’s find it impossible to block 100% of incoming SPAM to their mail servers, but they also find it’s virtually impossible