Key Information For Email Marketers As 2017 comes to an end, are you happy with how well your company performed? Are you concerned about 2018, and what will it bring to the table? Your monthly profit analysis may project the overall health of your business at year end. It really doesn’t tell you what you are doing right or doing wrong. The best way to find out about your company’s successes and failures: turn to those who use your product or service, your customers. Don’t rely on Social Media, some people may love your product, but their mother doesn’t, so
Who Really Processes Everything They Read or Hear? As a society, we are “plugged in” to the world around with information: Who Really Processes Everything? Information is everywhere. There is so much information coming at us from all directions, all the time, it becomes difficult to process everything. In fact, some of us just mentally stop processing everything we read or hear altogether. It becomes too overwhelming to think about. Too much information can desensitize us, cloud the critical issues, for ourselves, our family and our community. As a non-profit, you need to get your information out there too. But
Email Privacy Changes On The Horizon, More Rules To Follow For Some Email Marketers The European Privacy Law is coming on May 25, 2018. The title of picture of a card with GDPR and keythis act is officially known as The General Data Protection Regulation (GDPR); its all about the protection of the privacy rights of EU individuals, including email privacy. Even though this is enacted in Europe this will require significant changes by organizations worldwide. Essentially GDPR will enact new rules on organizations that offer goods and services to the people who reside in the EU; specifically targeting organizations
Are Email Feedback Loops Driving You Nuts As an email marketer, you are responsible for sending hundreds, or maybe even tens of thousands of emails to those subscribed to your list. These are email campaigns you’ve worked on for weeks; testing to verify your campaigns will send the right message at the right time and bring in that expected ROI. However, some of the most significant feedback you need to make your campaign successful is what your recipients do with the emails you send them. What your recipients do with your email once they receive it boils down to a
Bringing Them Back for More or Are Your Subscribers Too Overwhelmed To Read Your Email? According to MarketingSherpa, over 74% of email subscribers are inactive. Life ebbs and flows, just as your email list does. What was once new and enticing to your customers soon becomes old hat, and may even lead them to unsubscribe from your email list. How do you keep your subscribers engaged before they click that unsubscribe button? The best way, create a re-engagement campaign! and target those disinterested members. How do you create a successful reengagement campaign you may ask; here are the top five
Non-Profit Has Positive Growth, Immediate Gratification and Saves Money Using Email Marketing. As you run your non-profit organization, there will be days when you need more volunteers – More money and yes, more resources! AND if you’re not using email mailing lists for your non-profit fundraising you can be leaving money on the table. Simply put, your donors expect you to engage with them and the easiest way to do so, not to mention the most cost-effective way, is online email marketing. Email is easy to use, costs a fraction of Direct Mail and it’s interactive! Subscribers can forward your
Are You a Primary, Social or Promotional Email Marketer? As an email marketer, you’ve put effort into generating your email list to sell your services or products, but you’re not seeing a high response rate from your Gmail members. It could be that Gmail, offers their user an option to deliver all emails into categorized tabs*. These tabs include Social, Promotions, and the all-important Primary tab. What do these tabs mean to you, and how can you increase the deliverability and open rates of your emails? Gmail has become one of the most popular” free” email systems available. This means
“Discussion Lists” the Only Communication Tool Before Social Media As a non-profit organization, communication between all departments and volunteers is key. Timely and accurate communication can be tricky, as members may be spread over the United States and unreachable the same time you’re not. So, just how do you effectively communicate with your group when your organization members are not in the same room, or in the same City or Country? You might consider Group Messaging, but what about the different time zones and the information they will miss if they weren’t there at the beginning of the conversation. Facebook®?
How To Be An Inbox Expert It’s 2017, still using email marketing and still hoping to get in the inbox? Whether you are a professional email marketer with 20 years and counting of experience, or just getting your feet wet; the number one issue you’re probably facing continues to be inbox delivery. In fact, recent surveys indicate that there’s a decline in overall delivery rates. Declining delivery rates, according to industry statistics, reveal that a modest estimate of those lost emails represents millions of dollars of lost revenue. And for some and even greater losses in specific industries. When a
I Dedicate This IP Address To You, Warmly Your ESP If you watch baseball, you know Baseball players’ warm-up prior to their game, in fact most athletes do warm-up exercises to get into the swing of things, to limber up and to ready themselves before the big event. Google defines the warm-up as: One that prepare for physical exertion or a performance by exercising or practicing gently beforehand. “The band was warming up” Synonyms; limber up, loosen up, stretch, work-out, exercise, prepare, and rehearse: “I run in place a bit to warm up.” Can you Warm UP an IP Address?