Mailing List Service Blog

Do you see what I see? Tips for Nonprofits to Increase Email Marketing Success.

Do you see what I see? Tips for Nonprofits to Increase Email Marketing Success Nonprofit organizations depend on supporters and volunteers to be successful.  Most of us have the desire to help in some way, but volunteering takes time; a more valuable commodity than money.  Since time is valuable to consider this –email marketing, is the best, quickest and most direct way to reach those potential supporters and volunteers without taking up too much of their time – but how do you connect to them? Visual Aids!  Don’t just tell people what’s so great about your organization show them. There

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“Do I Want My ESP To Do Everything so I Always Have Successful Email Campaigns”

“Do I Want My ESP To Do Everything so I Always Have Successful Email Campaigns” The foundation of successful email campaigns are made with the ESP you partner with. You depend on your ESP to deliver, both for the email fundamentals you use and the performance you need. Your ESP, one of the most critical parts of your marketing strategy is also one of the most critical parts of your marketing budget. trying to do everything Just what is the core function of an Email Service Provider – the core functionality of an ESP is to send emails.  If your

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5 Easy Ways To Make Email List Segments

5 Easy Ways To Make Email List Segments Benefits of creating email list segments – Its a fact, general email campaigns, sent to your entire subscriber base, will not always be as successful as you want them to be. Subscribers prefer a unique tailored email that speaks directly to them. Research shows taking the time to personalize your email messages, not only increase open rates, but also clickthroughs which ultimately results in higher ROI. Personalize and sending the right message at the right time starts with segmenting your email list. 5 easy ways to segment your mailing list, so your email

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Nonprofits, Decrease The Cost of New Recruitment and Grow Your Donor Base

Nonprofits, Decrease The Cost of New Recruitment and Grow Your Donor Base Donor attrition is a fact of life, donor retention can be a challenge. Just like any business, it is always costlier to obtain a new customer, or in this case a new donor, than it does to keep one. The cost of obtaining a new interest can really degrade your budget. It is possible to decrease the cost of new recruitment and grow your donor base with supporter engagement driven by email marketing. Nonprofits always have a base of loyal enthusiasts.  As you know not all supporters have

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How to be an Effective Email Marketer with call-to-action

How to be an Effective Email Marketer with call-to-action The success of a call-to-action email campaign depends on your subscriber following through with that action. When they click on that link where will it take them? To your homepage? Linking subscribers to your homepage may not be as effective as you would like: once there, the subscriber is faced with choices that may distract him from your main goal.  You may want him to click on the “Sales” link, but he clicks the “About” link instead: as there are so many more menu items to choose from. The goal of

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Should You Decide Between Social Media and Email Marketing

Should You Decide Between Social Media and Email Marketing The Nonprofit Advantage with Social Media Free Social Media Sites for Nonprofits – When running a nonprofit organization, don’t you agree that free is always attractive. Especially when you are working with a tight budget.  First of all Social Media, as part of your marketing mix, should complement your virtual ads, website and Facebook presence.  Social Media essentially gives all nonprofit organizations no-cost marketing potential without limits. Here is an article you might consider reading, How to Increase Sales Using Social Media,   However, Social Media does not get the job done alone – 

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Easy Way to Stop Your Mailings: Blacklisted

Easy Way to Stop Your Mailings: Blacklisted Your list is Blacklisted! Your legitimate email is blocked by several ISP’s because you picked up a “Spam Trap” address – That address is now part of your subscriber list. What should you do, what can you do?  Where did this Spam Trap come from? Spam traps are used by many different organizations and can originate from anywhere.  They can be created or designed as needed: frequently made from a no longer used email account or an inactive domain.  To be effective, the address in question must be inactive for a considerable amount of time. Frequently

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Always Use These 5 Emails For a New List Subscriber

Always Use These 5 Emails For a New List Subscriber The hardest part is over. You have a new list subscriber. Now what? A new list subscriber should feel their membership is important to you and worthwhile for them.  It’s essential to keep this person engaged with your emails: Targeted emails sent on a regular basis does just that.  Besides all the future emails your new member will enjoy, there are at least 5 email types that your list member may receive from you, one time or another, essential emails that keep list members engaged. They are the: 1. The Welcome

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