Should You Decide Between Social Media and Email Marketing The Nonprofit Advantage with Social Media Free Social Media Sites for Nonprofits – When running a nonprofit organization, don’t you agree that free is always attractive. Especially when you are working with a tight budget. First of all Social Media, as part of your marketing mix, should complement your virtual ads, website and Facebook presence. Social Media essentially gives all nonprofit organizations no-cost marketing potential without limits. Here is an article you might consider reading, How to Increase Sales Using Social Media, However, Social Media does not get the job done alone –
Email Privacy is Possible with Disposal Email On the heels of Facebook’s privacy issues, controlling the use of your own personal information has never been so important. Unfortunately, everything we do seem to require an email address, even the apps we use on our phone. With digital fraud so rampant it feels like a risk to privacy by giving out your email so freely. To maintain privacy, make sure your information isn’t bought, sold, or even used to spam other email accounts. One way to control your email is to create at least two different email accounts: A basic email
Easy Way to Stop Your Mailings: Blacklisted Your list is Blacklisted! Your legitimate email is blocked by several ISP’s because you picked up a “Spam Trap” address – That address is now part of your subscriber list. What should you do, what can you do? Where did this Spam Trap come from? Spam traps are used by many different organizations and can originate from anywhere. They can be created or designed as needed: frequently made from a no longer used email account or an inactive domain. To be effective, the address in question must be inactive for a considerable amount of time. Frequently
Always Use These 5 Emails For a New List Subscriber The hardest part is over. You have a new list subscriber. Now what? A new list subscriber should feel their membership is important to you and worthwhile for them. It’s essential to keep this person engaged with your emails: Targeted emails sent on a regular basis does just that. Besides all the future emails your new member will enjoy, there are at least 5 email types that your list member may receive from you, one time or another, essential emails that keep list members engaged. They are the: 1. The Welcome
A New Nonprofit on the Social Network Avenue My PuppyTime is a nonprofit organization, who is not on the Social Network Avenue, i.e Facebook. They sell handcrafted dog toys and essentials to pay for the care and keeping of abandoned sheltered dogs. My PuppyTime, a downtown brick, and mortar nonprofit organization. They have decided to expand into the virtual world of Social Media (SM) and get a spot on the social network avenue. Their current website is mostly informational: who to contact, street address and phone numbers. All efforts to attract volunteers and donors for this nonprofit organization are focused
Interesting Email Marketing Facts that even the Black Panther® may not know. People are motivated to Read an Email with a Subject Line that is trendy, has a song lyric or a Movie Title. Didn’t you just read this because of the title of this Blog? Research on the web, shows that email marketing will produce: Conversion Rates 3 times higher than marketing to prospects and customers using Social Media. Consumers that like to receive relevant email messages. 300 times more revenue with a Welcome Letter rather than a bulk email. Committed customers and positive business growth. Brand recognition for
Who Really Engages With Your Email Messages? Who Really Engages With Your Email Messages? You want your customers to engage with your email messages, increasing your ROI. What could stop them? Email automation, (or in this case the program your list subscribers use to block out that unwanted email – the SPAM FiLTER), is only as smart as the programmer. – And limited by the instructions that come with it. That and the fact that successful email campaigns have a time limit and a lifecycle, you might wonder which is a bigger menace to your ROI, email automation or over-emailing?
Easy Proven Strategies for BIG Fundraising Projects A Capital Campaign is a targeted fundraising effort designed to raise funds for a specific project. They’re often used to support building projects or construction jobs; the type of effort that requires multiple years and millions of dollars to complete. Do you have a specific project that your non-profit organization would like to complete; when you’re adding an addition to your Church building or need a new roof on all the out-buildings, regardless of the scope of work, such projects require time and money: A Capital Campaign maybe the way to go. Capital Campaigns have