Mailing List Service Blog

Optimize your email in 7 steps.

October 23, 2020 No Comments

Optimize your email in 7 steps. We all agree email marketing is versatile, effective and engaging. Email marketing can also be personal, while automated, forwarded, and tracked. Email is the optimal marketing tool used to optimize sales. But how do you optimize email? The Method of Optimizing Your Email Start with your captured list addresses -how are they collected, all opted-in? Did the subscribers engage with your Welcome letter? Is there a link in your Welcome Letter series to an informative landing page, such as an unobtrusive profile page? (you can always collect more demographics in a later email) Will

Easy B2B Email Marketing Strategy

October 2, 2020 No Comments

Easy B2B Email Marketing Strategy Websites with email marketing go together like tea with honey, pen and paper, and love and marriage. Each pair complements one another, with the individual parts forming the perfect balance for a successful partnership. Email is the perfect partnership for all B2B marketing strategies because it: Improves communication Cultivates Leads Is a Powerful SEO Tool Promotes higher ROI Maintains Customer Engagement Communication The foundation of your B2B marketing relationship starts with communication. Email marketing allows you to engage with each customer on a personal level, appeal to their likes, needs, and wants, all based on

Suppression Lists made Easy

September 18, 2020 No Comments

By definition, a suppression list is a list of unsubscribed email addresses, who have specified that they do not want any communication from you

Are Your Email Members Static or Dynamic?

September 8, 2020 No Comments

Are Your Email Members Static or Dynamic? Are Your Email Members Static or Dynamic? Email marketing, so easy to use, but there’s always more than meets the eye. It’s precise when you have the right information and considered SPAM when you don’t. If you buy a list, for example, your mailings most likely will be considered SPAM, because the recipient doesn’t know who you are. The right information, in this case, would be someone who opted into your list, you know they want to be there. But what else should you know about your list members besides that they want

The Right Time to Email for best Engagement

August 21, 2020 No Comments

The Right Time to Email for best Engagement Is there a right time for everything – Harry loves Sally and he is popping the question tonight followed by a congratulations surprise party. He’s invited all their friends and relatives to the party via email with invitations that he sent on a Saturday afternoon 2 weeks before. Harry didn’t want his bride to accidentally find the invitations in his email, he used a different email account, one that most of his friends and relatives were unfamiliar with. His subject line just said Surprise. He had planned to send a reminder to

Create the Perfect Subject Line

August 5, 2020 No Comments

Create “The Perfect Subject Line”

Do you use targeted email marketing campaigns?

July 24, 2020 No Comments

Do you use targeted email marketing campaigns? Targeted email marketing is a strategy. It is the ability to take many list members and break them into smaller units by segments based on specific demographics: Dog owners, cat owners, women, men who live in Alaska, and so on Using this approach, the targeted email marketer can connect with specific, well defined groups of people to build relationships and trust as they engage the audience with personalization. It allows the marketer to: Directly speak (Market) to a well-defined audience Increase customer loyalty Distinguish yourself (products and services) from competitors Increase your customer

Overcome The Hardest Part of Email List Building

July 9, 2020 No Comments

Overcome The Hardest Part of Email List Building It’s always worth repeating that email marketing is the most cost effective, individual targeting mechanism around. It’s attractive on many levels always yielding high ROI for any sized business. It does not discriminate by the size of the business and is affordable to everyone who wants to use it. List building is the easy part. “Permission” based list building, the preferred way, can take time as duly noted in some circles. This is the hardest part of email marketing, growing a viable permission based active member list This process takes time and

What To Do If You Think You Lost All Your Customers

June 26, 2020 No Comments

What to do if you think you lost all your customers. Have you lost all your customers? What is customer engagement – it is the ongoing connection between you (the company) and your customer. Stated simply: “Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer.” Paul Greenberg (for HubSpot) These past few months have caused havoc for some businesses and customer engagement may mostly likely is off-target. In addition, you may have had to temporarily close the doors, lay people off and only relied on internet sales and creative ways to

4 Things To Think About Before You Reopen Your Small Business

June 3, 2020 No Comments

4 Things To Think About Before You Reopen Your Small Business So many things going on since the beginning of 2020. A pandemic that created lockdowns and toilet paper shortages, killer bees causing concern, riots bringing fear. Most business owners were affected in one way or another by the pandemic. If your business has been closed and your employees laid off, what should you look for and do before you reopen because in most cases business as we know has changed. I want to buy that. First and foremost buying priorities are different. Customers now gravitate toward health and safety