Mailing List Service Blog

4 Things To Think About Before You Reopen Your Small Business

4 Things To Think About Before You Reopen Your Small Business So many things going on since the beginning of 2020.    A pandemic that created lockdowns and toilet paper shortages, killer bees causing concern, riots bringing fear.  Most business owners were affected in one way or another by the pandemic.  If your business has been closed and your employees laid off, what should you look for and do before you reopen because in most cases business as we know has changed. I want to buy that. First and foremost buying priorities are different.  Customers now gravitate toward health and safety

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You’re invited to use these 5 easy tips for email event invitations.

You’re invited to use these 5 easy tips for email event invitations. Hosting an event: online or in person?  An email invitation is the best way to promote it. You may be hosting a surprise retirement party for your co-worker or selling specialty toys in a one-day virtual party event on Social Media. In all cases a personalized email invitation will do wonders for attendance. When social media platforms, such as Facebook, are used to create an event potential attendee can indicate their interest or intention of going.  Other parties, who may or may not attend, are visible to everyone

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Several Easy Ways to Monetize Your Email List

Several East Ways to Monetize Your Email List Lisa sells unique and not so unique pet items: from food to water bowls.  She also runs a kennel.  She houses all breeds of dogs for short and long periods of time.  She’s been in business for a while, which allowed her to open a second kennel across town.   Both kennels hold 25 pups, and until recently her kennels were always booked Lisa has an online store including a reservation portal for customers to reserve a date and time to board their pup.  Her email system is used to verify bookings and

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Why use Email Verification Services, or not.

Why use Email Verification Services, or not. You have a customer list, it’s yours, you collected all the names. You’ve used it several times for marketing in the past.  Recently you used it again.  Some of your email messages came back because the addresses are invalid.  You want to send out another campaign but there’s only so much time you have to compose new content and get out a mailing.  Having over 29% invalid email addresses is so disappointing.   You do not have time for sanity checks; After all how many people leave out the @com on their Gmail address,

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The first 50 people who read this blog will receive The 4 Key Elements for Incoming Lead Generation with email

The first 50 people who read this blog will receive The 4 Key Elements for Incoming Lead Generation with email Hi There!  You’re reading this, and that’s great because the title of this BLOG only used two out of the four key elements for lead generation with email.  They are:  Number 1: Make an offer.  The more valuable your offer appears to be, the better response you’ll receive.  Offers can be anything, a podcast, whitepaper, eBook, a demonstration or just as simple as giving them a free entry to an online drawing. Create an offer that entices the reader to

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Email Marketer Must Know Basics

Email Marketer Must Know Basics The Marketing Basics Email campaigns are an important part of marketing success. Since 2016 most online businesses are gleaned from the millennials, who prefer communications via email. The mobile reading environment has become the preferred way to read email messages. More than 98.99% of people, daily, look at their email. Email marketing conversions are much higher than Social Media conversions   Email is inexpensive in comparison to other marketing channels, including the free Facebook business pages in terms of time and energy. Other facts to consider: (from the Radical Group as published on Lifewire) Over half of the world

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Tired of Fighting the SPAM Filtering War?

Tired of Fighting the SPAM Filtering War? It is frustrating when you are waiting for an email to Send a response to reset a password Get instructions for a website form Receive a picture Verify a purchase Waiting from a note from a friend that you know it was sent to you at least twice and never received Unless you remember to check your email SPAM filter, you may miss that email, the one you’ve been waiting for all day.   If that has happened to you, and I’m 99.99% sure it has, have you thought about the emails you send

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Are there Email Marketing Myths on the Internet?

Are there Email Marketing Myths on the Internet?   Have you seen this photo by Peter Steiner published by “The New Yorker in 1993”?   Over 25 years later, it’s still true.  When you’re reading websites on the Internet you really don’t know who is on the other side of the keyboard.  Consequently, some of the articles, on any subject including Email Marketing, may be more fiction than fact.   Fiction can turn into fact if it is said enough times.  Here are 9 Email Marketing facts that are really email marketing fiction (myths) because they’ve been said enough times.   Don’t

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