Mailing List Service Blog

Are the emails you send today going into the SPAM filter of tomorrow?

Are the emails you send today going into the SPAM filter of tomorrow? Are the emails you send today stopped by the SPAM filter of tomorrow? Is there a way to improve your email deliverability just by optimizing available email features – but you can’t get it right no matter what you do? Before you call in the experts: your ESP, considered the following short list that mailers use to keep their email messages from being trashed. 1. Whitelisting. This can be done at the IP level, the domain or the email address you are sending from.  When you’re whitelisted,

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Never Say Never or FREE email advice, today only.

Never Say Never or FREE email advice, today only. Never say never to Free Email Advice The Deal of The Year sale is next month. As an email marketer, you want to grab the attention of your list members and be able to direct them to your website with a coupon incentive. You have everything ready except the Subject Line. You believe the best Subject Line for this event can only be “Deal of the Year”. However, you’re reconsidering the Subject Line, as you say to yourself: “Self, can I use the word Deal in a Subject Line and get

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Social Media -is it the best marketing tool around?

Social Media -is it the best marketing tool around? You heard is all before: Email and email lists, were the best marketing tool around. Why is that?  Is it because email marketing is a quick, easy, cheap, way to grow your customer base or is it an old technology, quickly being replaced by new social communication tools people are gravitating toward? So, is the email format is too old school to use? Before you answer, let’s take a trip down memory lane and review some of the unsuccessful social networks that encouraged outside advertisers. MySpace – They enjoyed about 6

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Email Security: Are You Really An Email Marketer Or Are You Forging This Email Address?

Email Security: Are You Really An Email Marketer Or Are You Forging This Email Address? Do you ever think about email security? I suppose it depends where you are in the internet chain. As the email marketer, your concerns are normally focused on deliverability, ROI, content, opens, and so forth.  Most likely you probably leave email security to your employer, your IT department and your email hosting provider.  Those aforementioned entities have a shared security concern with a bigger community of companies and organizations:  Those include the email abuse groups, the blacklist monitors and ISP’s both big and small.  Why? –  because regardless of

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How to be a Successful Email Marketer from Scratch for the Well Defined Customer

How to be a Successful Email Marketer from Scratch for the Well Defined Customer Collect Email Addresses for the Well Define Customer You just opened a small Bakery downtown. Starting from Scratch Your marketing includes a Facebook business page, you tweet, and post on Instagram.  E-commerce is part of your website for internet orders, but business isn’t booming.  You need another cost-effective way to attract and keep new customers.  Your Marketing Plan includes Email campaigns which are notably ideal for your business type plus extremely cost-effective.  You want to start this as soon as possible. However, you do not have

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Why Grow User Engagement With Email Just to Increase Your Sales?

Why Grow User Engagement With Email Just to Increase Your Sales? Remember User Engagement because “Sales are coming to an electronic internet connected device to all” That’s right folks, we are getting closer to another Black Friday and Cyber Monday. What does that mean for most retailers – now is the time to strategize, prepare and execute your marketing plans to end the 2018 selling year, as successful and profitable as possible. Get the jump on the virtual buying holidays – Organize for the buying season Review your website – check and test your order and return systems Scrutinize your

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Where O’ Where Did My Email Go? I hit the send button!

Where O’ Where Did My Email Go? I hit the send button! I Clicked the Send Button, Now What? Email Marketer’s, do you wonder how your email actually finds its way to the right customer’s inbox?   Once you hit the Send Button the flow of your email is out of your control. Of course, email delivery and deliverability is the end goal for email marketers.  Both email delivery and email deliverability go hand in hand,  and at the same time, they are entirely different.  Many marketers know the ins and outs of email deliverability, so this blog is about both

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Did You Know, Legitimate Emails Will Be Blocked

Did You Know, Legitimate Emails Will Be Blocked As an email user, you probably noticed the increase in the amount of SPAM you receive. As an email marketer, you do not want your messages to be perceived as part of the spam evolution.  ISP’s recognize that SPAM is an ever-growing issue. Therefore, most ISPs in response, have tightened their email systems to block spammy emails from reaching their customers’ mailboxes.   However, the numbers are against us all. Not only do ISP’s find it impossible to block 100% of incoming SPAM to their mail servers, but they also find it’s virtually impossible

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Is It An Email Error to Send an Email to Mike When it’s Pat’s Mailbox?

Is It An Email Error to Send an Email to Mike When it’s Pat’s Mailbox? Email errors could be funny, or they could be serious. Imagine, your department is working on their end of the year campaign, the company’s biggest sale of the decade.  With care, photos are placed in the correct colored border to emphasize the offering, the text, after going through many renditions is flawless and the landing page is ready to inspire sales with the perfect call-to-action.  The email will go out today as the sale starts 10/1/18.  The proofreader misread the final copy and the date

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