Mailing List Service Blog

A Start-Up That Wants To Grow

A Start-Up That Wants To Grow When you launch a start-up you’re doing so with the goal of growing bigger. There are some things to keep in mind that may keep you up all night as a start-up entrepreneur: ? Will You Have Enough Cash -there’s going to be capital expenditures to fund software, product development, office space, marketing, etc. ? How will you market for new sales:  Is there enough resources for marketing and sales.  Do you have enough money and people to help you. ? What about after the launch, what is the plan: always have a flexible

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Daily Email Marketing Mistakes

Daily Email Marketing Mistakes More than ever before email marketing is more successful than other marketing avenues, but there are email marketing mistakes.  When a marketer takes time and plans each email campaign, using the right email strategy for their audience, amazing things happen.  They see growth.  However if their plan isn’t solid, peppered with common mistakes, they may not be too happy with the results.   Here are 13 email marketing mistakes you might not want to make.  1. Subject Line There overwhelming evidence that the decision to open an email is based on the Subject Line alone. With that

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What is an ESP (Email Service Provider) Anyway?

What is an ESP (Email Service Provider) Anyway? An Email Provider or Email Service Provider is known as an ESP. They offer different ways to manage and send bulk email to individual email addresses for delivery.    For the list owner, an ESP may: Provide email templates.   A template is a prebuilt layout, i.e. the front page of Newspaper with headlines and columns for stories, that allow the user to enter and/or replace certain objects and text within the layout. Maintain a database of list email addresses for the list owner – addresses that the list owner collected and are

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You Too Can Be A DRIP (campaign) With Email Marketing

You Too Can Be A DRIP (campaign) With Email Marketing Time Base Drip Campaigns can be defined as emails sent over a set period of time, in planned intervals in a progressive sequence. They are used to build and maintain customer awareness and to systemically move the customer into an active sales cycle.   Drip Campaigns are also known as  Drip Marketing Automated Email campaigns Life-cycle Emails Autoresponders Automated Email Series Why use a Drip Campaign: They are automated and prewritten.  This saves times as it’s not necessary to write a brand-new email for every customer that buys or a

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Are the emails you send today going into the SPAM filter of tomorrow?

Are the emails you send today going into the SPAM filter of tomorrow? Are the emails you send today stopped by the SPAM filter of tomorrow? Is there a way to improve your email deliverability just by optimizing available email features – but you can’t get it right no matter what you do? Before you call in the experts: your ESP, considered the following short list that mailers use to keep their email messages from being trashed. 1. Whitelisting. This can be done at the IP level, the domain or the email address you are sending from.  When you’re whitelisted,

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Never Say Never or FREE email advice, today only.

Never Say Never or FREE email advice, today only. Never say never to Free Email Advice The Deal of The Year sale is next month. As an email marketer, you want to grab the attention of your list members and be able to direct them to your website with a coupon incentive. You have everything ready except the Subject Line. You believe the best Subject Line for this event can only be “Deal of the Year”. However, you’re reconsidering the Subject Line, as you say to yourself: “Self, can I use the word Deal in a Subject Line and get

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Social Media -is it the best marketing tool around?

Social Media -is it the best marketing tool around? You heard is all before: Email and email lists, were the best marketing tool around. Why is that?  Is it because email marketing is a quick, easy, cheap, way to grow your customer base or is it an old technology, quickly being replaced by new social communication tools people are gravitating toward? So, is the email format is too old school to use? Before you answer, let’s take a trip down memory lane and review some of the unsuccessful social networks that encouraged outside advertisers. MySpace – They enjoyed about 6

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Email Security: Are You Really An Email Marketer Or Are You Forging This Email Address?

Email Security: Are You Really An Email Marketer Or Are You Forging This Email Address? Do you ever think about email security? I suppose it depends where you are in the internet chain. As the email marketer, your concerns are normally focused on deliverability, ROI, content, opens, and so forth.  Most likely you probably leave email security to your employer, your IT department and your email hosting provider.  Those aforementioned entities have a shared security concern with a bigger community of companies and organizations:  Those include the email abuse groups, the blacklist monitors and ISP’s both big and small.  Why? –  because regardless of

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How to be a Successful Email Marketer from Scratch for the Well Defined Customer

How to be a Successful Email Marketer from Scratch for the Well Defined Customer Collect Email Addresses for the Well Define Customer You just opened a small Bakery downtown. Starting from Scratch Your marketing includes a Facebook business page, you tweet, and post on Instagram.  E-commerce is part of your website for internet orders, but business isn’t booming.  You need another cost-effective way to attract and keep new customers.  Your Marketing Plan includes Email campaigns which are notably ideal for your business type plus extremely cost-effective.  You want to start this as soon as possible. However, you do not have

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