Mailing List Service Blog

Optimize your email in 7 steps.

Optimize your email in 7 steps. We all agree email marketing is versatile, effective and engaging.  Email marketing can also be personal, while automated, forwarded, and tracked. Email is the optimal marketing tool used to optimize sales. But how do you optimize email? The Method of Optimizing Your Email Start with your captured list addresses -how are they collected, all opted-in? Did the subscribers engage with your Welcome letter? Is there a link in your Welcome Letter series to an informative landing page, such as an unobtrusive profile page?  (you can always collect more demographics in a later email) Will

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Easy B2B Email Marketing Strategy

Easy B2B Email Marketing Strategy Websites with email marketing go together like tea with honey, pen and paper, and love and marriage.  Each pair complements one another, with the individual parts forming the perfect balance for a successful partnership. Email is the perfect partnership for all B2B marketing strategies because it: Improves communication Cultivates Leads Is a Powerful SEO Tool Promotes higher ROI Maintains Customer Engagement Communication The foundation of your B2B marketing relationship starts with communication.  Email marketing allows you to engage with each customer on a personal level, appeal to their likes, needs, and wants, all based on

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Suppression Lists made Easy

By definition, a suppression list is a list of unsubscribed email addresses, who have specified that they do not want any communication from you

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Are Your Email Members Static or Dynamic?

Are Your Email Members Static or Dynamic? Are Your Email Members Static or Dynamic? Email marketing, so easy to use, but there’s always more than meets the eye. It’s precise when you have the right information and considered SPAM when you don’t. If you buy a list, for example, your mailings most likely will be considered SPAM, because the recipient doesn’t know who you are. The right information, in this case, would be someone who opted into your list, you know they want to be there. But what else should you know about your list members besides that they want

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Do you use targeted email marketing campaigns?

Do you use targeted email marketing campaigns? Targeted email marketing is a strategy. It is the ability to take many list members and break them into smaller units by segments based on specific demographics:  Dog owners, cat owners, women, men who live in Alaska, and so on Using this approach, the targeted email marketer can connect with specific, well defined groups of people to build relationships and trust as they engage the audience with personalization.   It allows the marketer to: Directly speak (Market) to a well-defined audience Increase customer loyalty Distinguish yourself (products and services) from competitors Increase your customer

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Overcome The Hardest Part of Email List Building

Overcome The Hardest Part of Email List Building It’s always worth repeating that email marketing is the most cost effective, individual targeting mechanism around.  It’s attractive on many levels always yielding high ROI for any sized business.   It does not discriminate by the size of the business and is affordable to everyone who wants to use it. List building is the easy part. “Permission” based list building, the preferred way, can take time  as duly noted in some circles.  This is the hardest part of email marketing, growing a viable permission based active member list This process takes time and

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4 Things To Think About Before You Reopen Your Small Business

4 Things To Think About Before You Reopen Your Small Business So many things going on since the beginning of 2020.    A pandemic that created lockdowns and toilet paper shortages, killer bees causing concern, riots bringing fear.  Most business owners were affected in one way or another by the pandemic.  If your business has been closed and your employees laid off, what should you look for and do before you reopen because in most cases business as we know has changed. I want to buy that. First and foremost buying priorities are different.  Customers now gravitate toward health and safety

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