Mailing List Service Blog

Tired of Fighting the SPAM Filtering War?

Tired of Fighting the SPAM Filtering War? It is frustrating when you are waiting for an email to Send a response to reset a password Get instructions for a website form Receive a picture Verify a purchase Waiting from a note from a friend that you know it was sent to you at least twice and never received Unless you remember to check your email SPAM filter, you may miss that email, the one you’ve been waiting for all day.   If that has happened to you, and I’m 99.99% sure it has, have you thought about the emails you send

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Are there Email Marketing Myths on the Internet?

Are there Email Marketing Myths on the Internet?   Have you seen this photo by Peter Steiner published by “The New Yorker in 1993”?   Over 25 years later, it’s still true.  When you’re reading websites on the Internet you really don’t know who is on the other side of the keyboard.  Consequently, some of the articles, on any subject including Email Marketing, may be more fiction than fact.   Fiction can turn into fact if it is said enough times.  Here are 9 Email Marketing facts that are really email marketing fiction (myths) because they’ve been said enough times.   Don’t

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Email Marketing 101 THE COURSE

Email Marketing 101 THE COURSE I’m amazed having been in the email marketing business for over 22+ years, that there are Email Marketing College courses, like Email Marketing 101, available which seem so second nature to me.  It didn’t’ take long for email marketing to become the class to take as part of the curriculum for some Marketing Degrees.  In fact, email marketing has grown so much in popularly and use, it’s turned into a big industry In the early days, before it was sanctioned as big business and a must-have marketing course, my late husband and I were guest

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Are You A Hurry Up and Get It Done Marketer?

Are You A Hurry Up and Get It Done Marketer? Salty Sally sells seashells by the seashore. She also uses email marketing. She is not a hurry up and get it done email marketer. Salty Sally sends her email campaigns on a schedule. With each mailing, she puts her content in a template that mirrors her website. Because Salty Sally knows her subscriber’s preferences she sends each one relevant content, ROI increases monthly and best of all she is working with a supportive ESP. Manhattan Mark makes money monthly by mailing messages when the mood hits him.  He makes his

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Email Tools That Benefit Nonprofits

Email Tools That Benefit Nonprofits The greatest benefit for nonprofits when using email marketing tools is an increase in audience engagement with their organization. Email is an efficient, cost-effective way to ask for donations, and with automation never forget to send a thank-you follow-up Newsletters sent to target specific list subscribers will increase fundraising efforts and volunteer participation, both a benefit for nonprofits. Dundee Internet an avid supporter of nonprofit organizations, offers several built-in email marketing tools for nonprofits that use our mailing list services Marketing Tools that make it easy for your nonprofit to: Send messages that target a

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What Is This the Best Email Marketing Solution for your Small Business

What Is This the Best Email Marketing Solution for your Small Business Have you found the Best Email Marketing Solution for your small business, one which will help you gain and keep more customers? According to internet statistics, including the Direct Marketing Association, email elicits a return on investment of over 4000% compared to other traditional marketing avenues. Email marketing is known to be extremely cost-effective, with immediate feedback; there’s no other marketing platform available like it, including social media networks. Running a small business?  Are you using the Best Email Marketing Solution possible? Several Small Businesses use personal email

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A Start-Up That Wants To Grow

A Start-Up That Wants To Grow When you launch a start-up you’re doing so with the goal of growing bigger. There are some things to keep in mind that may keep you up all night as a start-up entrepreneur: ? Will You Have Enough Cash -there’s going to be capital expenditures to fund software, product development, office space, marketing, etc. ? How will you market for new sales:  Is there enough resources for marketing and sales.  Do you have enough money and people to help you. ? What about after the launch, what is the plan: always have a flexible

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Daily Email Marketing Mistakes

Daily Email Marketing Mistakes More than ever before email marketing is more successful than other marketing avenues, but there are email marketing mistakes.  When a marketer takes time and plans each email campaign, using the right email strategy for their audience, amazing things happen.  They see growth.  However if their plan isn’t solid, peppered with common mistakes, they may not be too happy with the results.   Here are 13 email marketing mistakes you might not want to make.  1. Subject Line There overwhelming evidence that the decision to open an email is based on the Subject Line alone. With that

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What is an ESP (Email Service Provider) Anyway?

What is an ESP (Email Service Provider) Anyway? An Email Provider or Email Service Provider is known as an ESP. They offer different ways to manage and send bulk email to individual email addresses for delivery.    For the list owner, an ESP may: Provide email templates.   A template is a prebuilt layout, i.e. the front page of Newspaper with headlines and columns for stories, that allow the user to enter and/or replace certain objects and text within the layout. Maintain a database of list email addresses for the list owner – addresses that the list owner collected and are

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