The other side of ROI for email marketing
The Other Side Of ROI For Email Marketing Everyone is always talking about ROI, how to increase it, how to keep it, and is it enough. ROI, known as return on investment is a mathematical formula that calculates a ratio between net income and investment. Simply put, ROI is used to gauge the effectiveness of an investment. Business owners do this all the time, whether or not they are aware of it; when making advertising and marketing decisions. Questions such as which advertising platform will give the best bang for the buck, to what ad should run, when, and where.