Mailing List Service Blog

The other side of ROI for email marketing

The Other Side Of ROI For Email Marketing Everyone is always talking about ROI, how to increase it, how to keep it, and is it enough.  ROI, known as return on investment is a mathematical formula that calculates a ratio between net income and investment.  Simply put, ROI is used to gauge the effectiveness of an investment. Business owners do this all the time, whether or not they are aware of it; when making advertising and marketing decisions.  Questions such as which advertising platform will give the best bang for the buck, to what ad should run, when, and where.

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What Change Makes Email Marketing a Big Con?

What Change Makes Email Marketing a Big Con? We all know that change happens in the world, in the country, in our business, in our life.  For example: Our country has a new President, who introduced several changes; some see these changes as good, but some people see these changes as detrimental. Companies have increased the use of artificial intelligence replacing a live person for an AI with that all-important initial phone call and website contact: some like this as they seemly get immediate help, but some say this only adds to their frustration when trying to resolve a problem.

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Hitting the email industry benchmark

Hitting the Email Industry Benchmark Regardless of whether you consider yourself a seasoned email marketer or a novice, on average, every dollar spent on email marketing returns thirty-seven dollars: An ROI of 37:1, and higher in some cases. How are you doing, hitting the average ROI   mark? To find out if you’re hitting the average benchmark, start with the list of main items you track each time an email campaign is sent, These include: open clicks unsubscribes These interactions between your list members and your email campaigns determine your subscriber’s engagement; Which in turn yields list performance. Track list performance

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Improve Your Email Marketing Growth In 3 Quick Steps.

Improve your Email Marketing Growth in 3 quick steps. From inbox to inbox, email campaigns sound so simple until you sit down to create one. At the start of an email campaign, marketing growth can seem like a  simple process that quickly becomes unbelievably complicated; especially when you add many moving parts to the equation. And the total number of moving parts doesn’t matter.  Your team could be a one-man operation that is totally unorganized or large with many layers both streamlined and efficient. In either case, the goal is getting out an email campaign in the most effective way.

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Email Automation, easier than boiling water.

Email Automation, easier than boiling water. You own a small newspaper for a mid-sized town in Michigan.  It’s Spring.  There is an overabundance of melted snow which drains all the chemicals from the farmlands into the local ground water.  Consequentially the local government ordered a “boil order” which means, to use the water for consumption, it should be boiled. A printed story would be too late.  The local government placed a “boil order” on Facebook, but not everyone looks at Facebook and if they do, may not see it in their newsfeed. The local paper has an announcement list, which

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Email Marketing, What is New was Once Old

Email Marketing, What is New was Once Old Solomon observed “What has been will be again, what has been done will be done again; there is nothing new under the sun” a proverb recorded in Ecclesiastes 1:9 These words of wisdom can be applied to everything including our daily lives, history, current events, and yes, even email marketing. Marketing itself, creating promotions, campaigns and advertising, to sell or trade for products and services has been around since the dawn of time, or nearly.  The modern marketing jargon and methods may have changed but the concept is the same.  This includes

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How to achieve email marketing success in 2021

How to achieve email marketing success in 2021 The year 2020, a year to remember and a year to forget. The ongoing paramedic continues to interfere with businesses in ways that are unimaginable, resulting in loss income and in some cases seemly unrecoverable debt cause by shorten hours and closed doors: Per State ordinances. With a dwindling walk-in customer base, there has never been a more critical time to reach out to your customers to let them know you’re still here and ready to do business. It’s the right time to send a targeted email campaign; Several in fact. Start

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How to Organize Your remote Employees

How to Organize Your Remote Employees Working alone from home, day after day takes discipline.  Granted you can get up and move when you want to, make something to eat or munch all day,  let the dog out, wash the dishes, even sneak in some TV time. On the working side, you may find yourself reading more emails than normal and spending valuable time sorting through email conversations to find the one you need to answer. You still have deadlines and then there are the online meetings you have to get dressed for.  To make life easier, from the email

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6 Simple Steps For Your Email Marketing Holiday Season

6 Simple Steps For Your Email Marketing Holiday Season Email Marketing during the holiday season has always been a challenge Consumers are overrun with advertisements for Black Friday, the more people are inundated with advertisements, the more they can tune out. So, how can you take advantage of the holiday without getting lost in all the noise? We have put together an email marketing calendar with steps to make the most of your holiday email marketing! Assemble your contacts: Your current email marketing list is a great place to start, but don’t forget to include your social media accounts, outlook,

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Generate More Cash With Your Email Campaigns This Holiday Season

Generate More Cash With Your Email Campaigns This Holiday Season It’s almost here, the make or break holiday season for several retail businesses.  With every new season an email marketer must be more creative, more engaging and offer more value to their email readers.  And, do it all better than the competition!   This is especially true in the pandemic era of 2020, when online sales are crucial for most businesses to stay solvent, as they know email marketing is the key to get customers in the “proverbial door”. The key for this season is a well-planned out email campaign with

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