Mailing List Service Blog

Spring back from the Big Bounce; actively manage your bounces

Spring back from the Big Bounce; actively manage your bounces Tips to actively manage your bounces so you can Spring back from the Big Bounce. 1) Use sanity checks, take a moment to confirm submitted email addresses, are in fact, correct.  Verify they are technically right and are valid email addresses.  Do not assume that people will enter their correct address every time on a website subscription form.  i.e. alice@enter.aol 2) Maintain a good engagement record by identifying inactive addresses and remove them from your active mailing lists.  Inactive subscribers cannot engage your email message: if you have a habit

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The Big Bounce

The Big Bounce Planning an email campaign?  It can be as easy as 1, 2, 3:  write the copy, check the content, test the message and send.  With high expectations, you anticipate that the majority, if not all of your campaign emails, will be delivered without a fuss.  However, you do expect to see a few bounced back addresses from your sender list, among the clickthroughs, purchases and refer-a-friend links, which are typically reported by the live delivery analysis provided by your ESP. Most senders will retain bounced back addresses to resend to them in the future, believing these bounces

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Who put a Spam Trap in My Permission Based Email List?

Who put a Spam Trap in My Permission Based Email List? Is your legitimate email being blacklisted because you picked up a spam trap address in your subscriber base?  What is a Spam Trap and what can you do about it. Where did it originate from and how can you stop them? What is a Spam Trap? Spam traps are secret, non-published email addresses that catch some list owners by surprise.  A Spam-Trap is a valid email address, used specifically to trap unsolicited email or spammers; hence the name Spam Trap  The Spam Trap premise is based on the belief that if

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A 10 Step Guide for Improved Nonprofit Email Newsletters

A 10 Step Guide for Improved Nonprofit Email Newsletters 1. Write to your mission statement. Are you a veteran’s organizations reporting local current events, which require a steady update of information or are you a worldwide organization that only has new information every few months? Is your content relevant to your readers? When you identify specific interests, are you using triggered mailings? Remember that triggered mailings cater to the immediate interests and needs of your email recipient; your email responses become more effective because they are timely and more relevant to the receiver. 2. Write to your audience. Your newsletter

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Is Email Deliverability Management possible?

Is Email Deliverability Management possible? How do you Evaluate your Email Deliverability? Email marketing is a proven, cost effective, easy to use, powerful marketing tool.  Marketing email newsletters  are more  popular than ever as they can be created quickly  with colorful pictures, embedded with audio and videos,  and  with little effort can be  shared among friends within social network circles:  all this and more  backed by real time results. For those emails not shared, or read, can you verify they actually reached their intended destination?  Are your emails blocked from reaching your recipients in-box, never to be delivered.  On the

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Subscriber Re-engagement

Subscriber Re-engagement All email marketing lists contain a fair amount of inactive list subscribers to the point where inactive subscribers can make up the majority of an email marketing list.  Inactive subscribers are ones who seemly lost interest in your messages; taking no action on your emails as they have filtered your messages out of their virtual life.  As you know messages when ignored or deleted without being open triggers nothing, so there is no feedback as to why they are inactive.  With some planning, inactive addresses can be rejuvenated and re-engaged to active subscribers again. To begin the process

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Email and Engagement – Is your email engaged?

Email and Engagement – Is your email engaged? Is your email engaged? The definition of email engagement has been debated for the past several years.  Simply put, anytime an email is touched it is engaged.  This includes Clicks, Opens and the movement of an email out of the Spam Folder.  Engagement is used by some major ISP’s to measure positive feedback that is based on the engaged action an email recipient performs on email they receive, for example from your email campaign .  How engagement feedback is perceived by an ISP may become an internal benchmark that affects your email

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Triggered Mailings for Success

Triggered Mailings for Success As an email marketer, how can you increase your bottom line and strengthen customer relationships without costing too much time and money?  Automated email programs like trigger mailings can be the solution that you may be looking for.  Studies show that triggered mailings are responsible for an increase in consumer interest and response (buying), as these automated messages allow you to reach the right customers with the right messages at the right time. . Demographic triggers and actions, such as an event (i.e. a certain date) or behavior (clicking on a link) can be set to

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Social Networking – Real Opportunities

Social Networking – Real Opportunities Social Networking in its simplest terms is a group of people with common interests coming together online to discuss and share their ideas and thoughts. Social Networking is part of the Web 2.0 movement which facilitates collaboration on the World Wide Web with hosted services, web applications, video sharing, blogs, folksonomy and marshups. A Web 2.0 site such as Facebook, allows interaction between its members; they can change and add content to the website, blog about issues and share videos and pictures with other members of the same Social Network. Social Networking is versatile, available

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Newsletter Strategies for the Non-Profit Organization

Newsletter Strategies for the Non-Profit Organization Your organization as an entire entity should consider their marketing strategy to maintain credibility and audience interest.  The bigger the organization, the more need there is to create a consistent email marketing plan throughout the entire organization.  Larger organizations generally consist of many different departments, targeting different groups of people.  Consider the example of a Hospital, generally comprised of several different departments with different marketing strategies that are developed to reach particular groups such as supporters, patients, local interest groups and staff; or the University with several different marketing strategies to reach current students,

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