Mailing List Service Blog

Suppression Lists made Easy

By definition, a suppression list is a list of unsubscribed email addresses, who have specified that they do not want any communication from you

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Are Your Email Members Static or Dynamic?

Are Your Email Members Static or Dynamic? Are Your Email Members Static or Dynamic? Email marketing, so easy to use, but there’s always more than meets the eye. It’s precise when you have the right information and considered SPAM when you don’t. If you buy a list, for example, your mailings most likely will be considered SPAM, because the recipient doesn’t know who you are. The right information, in this case, would be someone who opted into your list, you know they want to be there. But what else should you know about your list members besides that they want

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Do you use targeted email marketing campaigns?

Do you use targeted email marketing campaigns? Targeted email marketing is a strategy. It is the ability to take many list members and break them into smaller units by segments based on specific demographics:  Dog owners, cat owners, women, men who live in Alaska, and so on Using this approach, the targeted email marketer can connect with specific, well defined groups of people to build relationships and trust as they engage the audience with personalization.   It allows the marketer to: Directly speak (Market) to a well-defined audience Increase customer loyalty Distinguish yourself (products and services) from competitors Increase your customer

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Overcome The Hardest Part of Email List Building

Overcome The Hardest Part of Email List Building It’s always worth repeating that email marketing is the most cost effective, individual targeting mechanism around.  It’s attractive on many levels always yielding high ROI for any sized business.   It does not discriminate by the size of the business and is affordable to everyone who wants to use it. List building is the easy part. “Permission” based list building, the preferred way, can take time  as duly noted in some circles.  This is the hardest part of email marketing, growing a viable permission based active member list This process takes time and

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4 Things To Think About Before You Reopen Your Small Business

4 Things To Think About Before You Reopen Your Small Business So many things going on since the beginning of 2020.    A pandemic that created lockdowns and toilet paper shortages, killer bees causing concern, riots bringing fear.  Most business owners were affected in one way or another by the pandemic.  If your business has been closed and your employees laid off, what should you look for and do before you reopen because in most cases business as we know has changed. I want to buy that. First and foremost buying priorities are different.  Customers now gravitate toward health and safety

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You’re invited to use these 5 easy tips for email event invitations.

You’re invited to use these 5 easy tips for email event invitations. Hosting an event: online or in person?  An email invitation is the best way to promote it. You may be hosting a surprise retirement party for your co-worker or selling specialty toys in a one-day virtual party event on Social Media. In all cases a personalized email invitation will do wonders for attendance. When social media platforms, such as Facebook, are used to create an event potential attendee can indicate their interest or intention of going.  Other parties, who may or may not attend, are visible to everyone

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Several Easy Ways to Monetize Your Email List

Several East Ways to Monetize Your Email List Lisa sells unique and not so unique pet items: from food to water bowls.  She also runs a kennel.  She houses all breeds of dogs for short and long periods of time.  She’s been in business for a while, which allowed her to open a second kennel across town.   Both kennels hold 25 pups, and until recently her kennels were always booked Lisa has an online store including a reservation portal for customers to reserve a date and time to board their pup.  Her email system is used to verify bookings and

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