Mailing List Service Blog

What can cause constant email campaign failure?

What can cause constant email campaign failure? What can cause constant email campaign failure, or did I sign up with the wrong ESP? From the email marketer of a major corporation to the one-man shop marketer, they all try their best to get out a timely email newsletter – with zero expectation of a total email campaign failure.  When a failed campaign is discovered, they might not know what went wrong.  They may say “did I sign up with the wrong ESP?” An ESP or Email Service Provider is a company that offers “different ways to manage and send bulk

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Are there conditions to become a dynamic, great email marketer?

Are there conditions to become a dynamic, great email marketer?​ The internet is filled with advice on how to be a great email marketer.  An email marketer can find information on anything email.  This can include articles and advice on content, formatting, images, and sending schedules, to the use of fonts, videos and personalization.   And it doesn’t stop there. Subjects like triggers, transactional emails, and reengagement are presented online in blogs by the 100’s.  There’s guidance on how to write an email campaign, who should write it and what department should handle it. Moreover, as a marketer, you can

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Is it the sender or the message causing bad email deliverability?

When you think of email deliverability, email delivered to the inbox should come to mind.   In an ideal world; as the email sender, your message is not blocked by spam filters, blacklists, appliances, new protocols, the receiving ISP, or by the recipient’s email client’s configuration.  The mail is simply delivered to the inbox, it’s read, the call-to-action processed, and the user forwards the email to a friend. But that’s in an ideal world.  In the real world, even though there is much value in email as a source of communication, there are aspects of email that some consider intrusive,

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The Top 10 Reasons Your List Subscribers Are Inactive.

The Top 10 Reasons Your List Subscribers Are Inactive. “All email marketing lists contain a fair amount of inactive list subscribers to the point where inactive subscribers can make up the majority of a list.  Inactive subscribers are ones who seemly lost interest in your messages; taking no action on your emails as they have filtered your messages out of their virtual life.” The top ten reasons list subscribers become inactive include: They signed up for your free whitepaper, watched a webinar or downloaded a free guide.  To do any of these they are required to submit their email address:

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How to turn those email campaign inbox lows into inbox highs

How to turn those email campaign inbox lows into inbox highs The goal of every email marketer starts at the inbox.  The intended recipient receives your email message, they open it, follow the Call-for-Action cues and then, forwards the message to a friend.  When it’s perfect, it’s an inbox high: when the message doesn’t even reach the first step, it’s an inbox low. Email highs and lows are expected in this industry, and obviously the more inbox highs the better. To get an inbox high, your email marketing message must be delivered to the recipient as intended.  At times that

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Can Internet Devices Skew Your Email Opens?

Can internet devices skew your email opens? In 2013 Google, with the introduction of their ground-breaking Gmail Tabs, said this is the answer to organization and inbox productivity for all Gmail users: But they never considered the email marketers need to count email opens.  This change, google believes, allows Gmail users to focus on the “things that really matter and cut down on email search time.” This new idea seemed great to everyone except email marketers. Once Gmail Tabs were in place, as if overnight, Gmail user engagement declined, as delivered email was arriving to a tab that email recipients

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Are Bad Bots Inflating Your Email Marketing Reports?

Recently a list owner discovered abnormalities, and inconsistencies, in several of their deliverability reports. Most list owners owners review their email campaign deliverability stats, compiling them into reports for the sales team,  ( Most likely they never give a second thought about bad bots).  The sales team may rely on these reports to focus on extending the campaigns that have the highest open rates.  Likewise they may reconsider the content and subject line for the lowest performing segments.   The reports are valuable.  When the numbers in their reports didn’t add up, a customer asked us to investigate.  This is what

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Bulk Email Bad Practices For Fun And Profit Or don’t do this for good results

Bulk Email Bad Practices For Fun And Profit Or don’t do this for good results The year is 2021, sending bulk email (sometimes with Bad Practices) is commonplace, cyber currency may permanently replace cash, and virtual reality is a reality.  You can buy anything from your mobile phone, including a car, body parts can be manufactured by a printer, and anyone can become famous given enough followers.  However, to follow someone in the year 2021, you need an email address. Why? Because email continues to be the number one communication tool worldwide. In fact, email addresses are a commodity.    In

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Are Decent Email Open Rates A Reality?

Are Decent Email Open Rates A Reality? How are your email open rates?  Are they standard for your industry, above average or non-existent?   If they are decent open rates, at the very least you probably want to maintain that level and aim for higher percentages.   But open rates are just another statistic, gathered from reports, that may or may not be interpreted correctly by you as a small business owner, or the marketing department in the company you work for.   Open rates (OR) can be inaccurate.  They may not reflect the correct measurement of emails read, or just

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