Mailing List Service Blog

A Bad Senders Reputation can Derail any Email Campaign as Quickly as you Hit Send.

July 6, 2011 No Comments

A Bad Senders Reputation can Derail any Email Campaign as Quickly as you Hit Send. Everyone has a reputation, some better than others. People may think of you as being sweet and innocent or naïve or just a follower, when in fact you’re actually shrewd and an innovator. Unless “they” really know the real you, the phrase “your reputation precedes you” is all “they” may have to go by. In reality, you may have a bad reputation on the street, but you’re really a sweetheart at home. How do you get a reputation? – By your actions and how others

4 ways to Find the Optimal Time to Send out your Email Campaigns

June 20, 2011 No Comments

4 ways to Find the Optimal Time to Send out your Email Campaigns Get to know your subscriber with an easy to access profile page. Ask them when and how often they would like to receive your messages: Monday? once a week, twice a week etc. Send email between the hours when the majority of your list members initially signed up to your list. Segment your list with the right demographics; pay attention to the different time zones: East Coast, West Coast, overseas? Plan to send when they most likely will be there-which may not be Friday afternoon. “By far

The Perfect Engagement: Facebook and Email Marketing

June 3, 2011 No Comments

The Perfect Engagement: Facebook and Email Marketing Social media offers the email marketer a way to leverage different communication channels. With email marketing and social media options, subscribers can customize their preferences to receive your company’s information using the format they choose: i.e. a combination of Twitter Alerts with your monthly newsletter. Email marketing with social media will increase interest in your product and /or services because your customers can select the information venue they want and use the most. Additionally social media sites like Facebook (FB) have become an excellent source for organizations to grow their opted-in email list.

Email; simple yet powerful enough to maximize the benefits of marketing

May 18, 2011 No Comments

Email; simple yet powerful enough to maximize the benefits of marketing Is there something simple, yet powerful enough to maximize the benefits of personalized marketing? Yes, Email marketing, the clear choice, made easy with Dundee Internet List Hosting Services. Create an email-marketing program that operates both as a member acquisition method and member loyalty plan. Share by integrating social links into your email campaign that simply allow your list recipients to share your newsletters and brand with their friends and social network contacts Grow your list with targeted personalized emails. Email Hosting Solutions with Dundee Internet and Lyris ListManager™ “well,

3 reasons to use an ESP when your newly redesigned website stalls

May 9, 2011 No Comments

3 reasons to use an ESP when your newly redesigned website stalls Have you redesigned your web site with a renewed focus on e-commerce to increase your ROI? – But that doesn’t seem to be happening. In fact, web traffic is down and purchases are way below par. The solution, use an ESP like Dundee Internet List hosting services to provide you with the tools you need to connect with your customers on a regular basis. Tools that will: Improve your click-through rates, increase your ROI Achieve a higher customer retention rate by sending targeted, personalized emails Protect email deliverability

8 Must have Features for Your Discussion List

April 29, 2011 No Comments

8 Must have Features for Your Discussion List Most discussion lists take the form of an online community of people brought together to discuss specific topics of interest. Discussion lists normally have several options, such as moderated list to digests options. Here are 8 features that your discussion list service provider should include: Web interface for your members Membership security Fast text searching for all archives Multi-lingual Universal list server commands No Spam Supports several moderating models Create unlimited number of lists on the fly- billed for one service Want to know more? Visit Dundee Internet Services Discussion list hosting

Email Marketing Content that Begs to be Read!

April 21, 2011 No Comments

Email Marketing Content that Begs to be Read! As you mail to your list and review your graphics, analyze the opens, forwards and bounces have you noticed, even with your most active list subscribers, there is a growing trend of unresponsive list members; less email is being opened which can really hamper your email campaign success. Are you thinking about revamping your entire email program as a remedy? Do you really know why your list has declining “Opens” or are you satisfied just to get the “Opens” you have? Rather than settle lets investigate probable causes of unresponsive list members

4 Quick Tips to make 2011 your best Email Marketing year using cost effective, convenient, timely, trackable Email Coupons

March 11, 2011 No Comments

4 Quick Tips to make 2011 your best Email Marketing year using cost effective, convenient, timely, trackable Email Coupons Send email coupons to: 1. Eliminate your excess inventory and manage your seasonal lows. 2. Increase your bottom line with add-on sale coupons that up-sell and cross-sell to your existing customers. 3. Offer an incentive toward future purchases: turn those onetime buyers around to shop now or use your service again. 4. Send personalized discounts with a “refer a friend” link; your offer will be shared within the social network arena, attracting new prospects and customers. Visit http://couponandyou.com to sign up

Lost a list member? Keep a list member with these 5 quick tips

February 16, 2011 No Comments

Lost a list member? Keep a list member with these 5 quick tips 1. Your newsletter content is irrelevant – craft a Welcome Letter that sets your readers expectations and stick to it. 2. You email too often – Keep to a mailing schedule. Review the subscriber preferences they selected when opting in – how often do they want to hear from you? 3. There are concerns how you will handle their private information– Post a privacy policy on your web site and link to it in the footer of your newsletter. 4. Your list member do not recall signing

The 3 Keys to keep your Newsletter on Track for Success for your Entire Organization

January 31, 2011 No Comments

The 3 Keys to keep your Newsletter on Track for Success for your Entire Organization The bigger the organization the greater the need to create a consistent email marketing plan. Consider a marketing strategy that maintains credibility and audience interest while targeting different groups and people from different factions of the same entity. It’s easy with an ESP like Dundee Internet “mailing-list” Services Inc. for individual list management and maintenance under one corporate umbrella. Keep the same voice for all newsletters for all subscribers. You’ll find by being consistent with overall marketing strategies you will maintain credibility with your audience