Mailing List Service Blog

5 easy ways to improve Email Marketing Deliverability

5 easy ways to improve Email Marketing Deliverability Email Marketing Deliverability 1. Follow recognized Email Practices 2. Build up your Senders Reputation 3. Be Consistent 4. Know and work with your ISP 5. Maximize your list quality “What can I say about Dundee Internet E-mail List hosting” they answer the phone when I have questions. I can rely on their guidance and expertise when I have a question that’s out of the ordinary.”  Micki – The Eclectic Academy Facebook Twitter

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6 Quick Tips to Mail Effectively using Email Newsletters

6 Quick Tips to Mail Effectively using Email Newsletters 1. NEVER SPAM 2. Keep it interesting 3. Make clear what you’re asking for 4. Offer links of interst 5. Highlight your successes 6. Write copy to fit the medium you’re using “What can I say about Dundee Internet Services list hosting, I’ve been with Dundee for over 5 years…no problems, no issues, Just Good Results” Art, Magazine Publisher Facebook Twitter

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Discussion Lists – Talk About An Inexpensive Yet Priceless Solution

Discussion Lists – Talk About An Inexpensive Yet Priceless Solution As the old joke goes, the fastest communication channels in the world were once said to be telegraph, telephone or tell a women.  As a woman, two-way communication is a major part of my daily life, be it by email, text, social networking, mobile phone or face-to-face conversation.  I find all these methods interactive and allow an exchange of ideas, opinions and information: quickly.  When communicating with larger groups over any distance, near or far, I like the email Discussion list for its versatility. A Discussion List allows the widespread

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Are My Email Open Rates Worth My Time To Analyze?

Are My Email Open Rates Worth My Time To Analyze? How do you measure success as an email marketer?  Do you savor the click-through-rates of your subscribers, the one metric frequently used as a performance benchmark? Or, on the other hand, do you value the open rates of your emails to gauge your success?  Are there other reports that are more significant; reports that will consider all the important statistics needed by the email marketer?  Or, are your limited by a few choices between one analytical reporting tool or another?  With email marketing, someone always seems to have a better

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Find cost savings with the right Non-profit communication medium

Find cost savings with the right Non-profit communication medium It’s important for your non-profit organization to have its own means of communicating with the world.  Corresponding with members, supporters, sponsors and everyone else is important for growth, balance and goals.  The ideal medium to use, of course is the newsletter.  The newsletter is your means for explaining why you exist, who you are and what you need.  As a non-profit agency, by publishing your own newsletter, you have total control on content, regularity and circulation. Every non-profit agency that has been around for a while should have first hand experience

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Tarpitting and other sticky email issues.

Tarpitting and other sticky email issues. This morning you mailed to 750,000 subscribers, a simple newsletter and you cannot understand why the delivery rate is beyond slow, in fact, it is crawling.  Your list members are all opted-in, you’re not black listed anywhere and this is a scheduled mailing, people are expecting it.  What’s going on?  You check with your list administrator who informs you your mail is being tarpitted. Huh? – With a little research and reading, you discover: Tar Pitted or Tarpitting is closely related to the notion of the teergrube (German for tar pit):  a server that

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Wimpy Landing Pages Can Make or Break Your Email Campaign

Wimpy Landing Pages Can Make or Break Your Email Campaign You just finished your email project and it took weeks of planning, hours of testing and selecting just the right mix of photos, fonts and colors for your marketing campaign.  You’re excited.  This email campaign is the one everyone has been waiting for and you are expecting big results. All your effort and time has been focused on the job at hand.  Your emails will be sent out with a perfect, tested, attention grabbing subject line and content.  Because you send with consistent  formatted headers, your recipients will easily recognize

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Does your Subscriber List have Abandonment Issues?

Does your Subscriber List have Abandonment Issues? It happens to the best of us, we have an active email list, we keep it clean and healthy, apply all the right practices, we don’t over mail and we engage our subscribers.  We take suggestions and listen to all comments.  Our subscribers can always update their information as we have an easy to find landing page link on each email we send out, and still, we lose a percentage of our subscriber base.  AND over time, this number translates into real concern.  How concerned should you be with subscriber list churn? Mathematically

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You Are Welcome!

You Are Welcome! How do you welcome your new subscriber and thank them for joining your mailing list? After someone subscribes to your email newsletter or announcement list, there are three reasons to acknowledge their new membership with a timely, well thought out welcome letter; to thank your new member for joining, set their future expectations by explaining the purpose of your email list and most importantly – to start a subscriber relationship with them. Your sending relationship starts by actually sending a Welcome Letter, crafted to capture the attentiveness of your subscriber by reviewing and perhaps using the following

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Spring back from the Big Bounce; actively manage your bounces

Spring back from the Big Bounce; actively manage your bounces Tips to actively manage your bounces so you can Spring back from the Big Bounce. 1) Use sanity checks, take a moment to confirm submitted email addresses, are in fact, correct.  Verify they are technically right and are valid email addresses.  Do not assume that people will enter their correct address every time on a website subscription form.  i.e. alice@enter.aol 2) Maintain a good engagement record by identifying inactive addresses and remove them from your active mailing lists.  Inactive subscribers cannot engage your email message: if you have a habit

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