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Wimpy Landing Pages Can Make or Break Your Email Campaign

August 17, 2010 No Comments

Wimpy Landing Pages Can Make or Break Your Email Campaign You just finished your email project and it took weeks of planning, hours of testing and selecting just the right mix of photos, fonts and colors for your marketing campaign. You’re excited. This email campaign is the one everyone has been waiting for and you are expecting big results. All your effort and time has been focused on the job at hand. Your emails will be sent out with a perfect, tested, attention grabbing subject line and content. Because you send with consistent formatted headers, your recipients will easily recognize

Does your Subscriber List have Abandonment Issues?

July 30, 2010 No Comments

Does your Subscriber List have Abandonment Issues? It happens to the best of us, we have an active email list, we keep it clean and healthy, apply all the right practices, we don’t over mail and we engage our subscribers. We take suggestions and listen to all comments. Our subscribers can always update their information as we have an easy to find landing page link on each email we send out, and still, we lose a percentage of our subscriber base. AND over time, this number translates into real concern. How concerned should you be with subscriber list churn? Mathematically

You Are Welcome!

July 10, 2010 No Comments

You Are Welcome! How do you welcome your new subscriber and thank them for joining your mailing list? After someone subscribes to your email newsletter or announcement list, there are three reasons to acknowledge their new membership with a timely, well thought out welcome letter; to thank your new member for joining, set their future expectations by explaining the purpose of your email list and most importantly – to start a subscriber relationship with them. Your sending relationship starts by actually sending a Welcome Letter, crafted to capture the attentiveness of your subscriber by reviewing and perhaps using the following

Spring back from the Big Bounce; actively manage your bounces

May 28, 2010 No Comments

Spring back from the Big Bounce; actively manage your bounces Tips to actively manage your bounces so you can Spring back from the Big Bounce. 1) Use sanity checks, take a moment to confirm submitted email addresses, are in fact, correct. Verify they are technically right and are valid email addresses. Do not assume that people will enter their correct address every time on a website subscription form. i.e. [email protected] 2) Maintain a good engagement record by identifying inactive addresses and remove them from your active mailing lists. Inactive subscribers cannot engage your email message: if you have a habit

The Big Bounce

April 22, 2010 No Comments

The Big Bounce Planning an email campaign? It can be as easy as 1, 2, 3: write the copy, check the content, test the message and send. With high expectations, you anticipate that the majority, if not all of your campaign emails, will be delivered without a fuss. However, you do expect to see a few bounced back addresses from your sender list, among the clickthroughs, purchases and refer-a-friend links, which are typically reported by the live delivery analysis provided by your ESP. Most senders will retain bounced back addresses to resend to them in the future, believing these bounces

Who put a Spam Trap in My Permission Based Email List?

March 26, 2010 No Comments

Who put a Spam Trap in My Permission Based Email List? Is your legitimate email being blacklisted because you picked up a spam trap address in your subscriber base? What is a Spam Trap and what can you do about it. Where did it originate from and how can you stop them? What is a Spam Trap? Spam traps are secret, non-published email addresses that catch some list owners by surprise. A Spam-Trap is a valid email address, used specifically to trap unsolicited email or spammers; hence the name Spam Trap The Spam Trap premise is based on the belief that if

A 10 Step Guide for Improved Nonprofit Email Newsletters

March 19, 2010 No Comments

A 10 Step Guide for Improved Nonprofit Email Newsletters 1. Write to your mission statement. Are you a veteran’s organizations reporting local current events, which require a steady update of information or are you a worldwide organization that only has new information every few months? Is your content relevant to your readers? When you identify specific interests, are you using triggered mailings? Remember that triggered mailings cater to the immediate interests and needs of your email recipient; your email responses become more effective because they are timely and more relevant to the receiver. 2. Write to your audience. Your newsletter

Is Email Deliverability Management possible?

March 10, 2010 No Comments

Is Email Deliverability Management possible? How do you Evaluate your Email Deliverability? Email marketing is a proven, cost effective, easy to use, powerful marketing tool. Marketing email newsletters are more popular than ever as they can be created quickly with colorful pictures, embedded with audio and videos, and with little effort can be shared among friends within social network circles: all this and more backed by real time results. For those emails not shared, or read, can you verify they actually reached their intended destination? Are your emails blocked from reaching your recipients in-box, never to be delivered. On the

Subscriber Re-engagement

January 14, 2010 No Comments

Subscriber Re-engagement All email marketing lists contain a fair amount of inactive list subscribers to the point where inactive subscribers can make up the majority of an email marketing list. Inactive subscribers are ones who seemly lost interest in your messages; taking no action on your emails as they have filtered your messages out of their virtual life. As you know messages when ignored or deleted without being open triggers nothing, so there is no feedback as to why they are inactive. With some planning, inactive addresses can be rejuvenated and re-engaged to active subscribers again. To begin the process

Email and Engagement – Is your email engaged?

December 19, 2009 No Comments

Email and Engagement – Is your email engaged? Is your email engaged? The definition of email engagement has been debated for the past several years. Simply put, anytime an email is touched it is engaged. This includes Clicks, Opens and the movement of an email out of the Spam Folder. Engagement is used by some major ISP’s to measure positive feedback that is based on the engaged action an email recipient performs on email they receive, for example from your email campaign . How engagement feedback is perceived by an ISP may become an internal benchmark that affects your email