Email Ambiguity – can you really test for that?
Email Ambiguity – can you really test for that? Your computer screen is zipping along with charts, graphs and numbers. So far so good, everything looks great. You believe the email campaign is a success, so many website visitors, even more than you had hoped for. Management is waiting for your report; how many people clicked on the yellow shoes, they ask – Clicked on the yellow shoes? You wonder, was I supposed to track that too? Yellow Shoe Marketing It all comes down to using the right set of parameters and performance indicators, the key performance indicators (KPIs) to