Experienced Email Marketers 6 Quick Hot Tips from 2012 1. Engage with your signups and existing members with a preference center, capture data and content interests. 2. Personalize your messages, tested and proven to realize higher open rates. Hot Tips for 2012 3. When planning an integrated marketing campaign: keep your messages consistent in all marketing channels. Center your efforts around email marketing to drive awareness, responsiveness, want and action. 4. When you understand your audience, use a strong call to action in your marketing messages, don’t be wimpy – And always tell the recipients what’s in it for them. 5.
*It’s* never too late to share tips for Holiday Email Campaigns Always follow “Email Best Practices”. Be cognizant of your “Sender’s Reputation”. A sender reputation is composed of many marketing layers. It answers questions such as who are you (i.e. A well know Brand of Hot Dogs), what are you known for (i.e. Great tasting all Beef Hot Dogs) and your email delivery character. (Are you a spammer?). A sender’s reputation is your reputation. Do not share it or slight it by using (for example) purchased lists, as they may contain Spam Traps and other reputation killers. Along with email
Tis the Month before Email Tis the month before Christmas, and in every house, @ Christmas Marketing Time There’s e-buying, e-carding with a click of their mouse. The email marketers have prepared their holiday mails, Anticipating click-throughs that translate into sales. There’s been meetings, planning, and things, no telling, With the ROI pressure level raised to make this season oh so compelling. “We need more help and expertise they cried with a tear”, An email guru from Dundee Internet winst did appear. The email marketers then seeing the light, Could expect great things to happen after this night. Dundee Internet
Are all email clients created equal? For your first email campaign, you decide to use one of the free css templates offered with your email hosting service. As you work with the template of your choice, you discover that there are limits on what you can do, not enough colors, limit on the size and number of graphics, unforgiving borders AND font types? …forget about it. You stick with it: some tweaking hours later, you finally get what you might consider the almost “perfect” HTML message. The colors are okay, as are the fonts and graphics: they work with your
The Key That Unlocks Your Marketing Emails All sent emails, at the very least, contain two parts, the body of the message and the message header. In fact, each part is analogous to an actual mail piece, the header being the fully addressed envelope (address of the recipient and sender) along with the subject line and other identifying data. In other cases, the header is considered “the stamp” of the envelope. The body, or letter, is the actual message with attachments. Key to Email Opens Depending on the email client used, the header information is usually displayed as: From: –
Confirmed opted-in email addresses; more valuable than the “likes” on your FB page Email marketing…successful, but is it successful by the number of Facebook likes you have? Are you always under pressure to outdo your last campaign, even though your campaigns are working better than expected? Are you concerned that your numbers are behind the industry standard, (is there an industry standard)? Do you find yourself struggling to keep up with those perceived industry numbers? And what about “Management” – doesn’t it seem they always expect bigger and better results, frowning on inconsistency and unexpected declines? And to top it
6 reasons to Make a Wake Up Call to your Discussion Lists Discussion Lists Need a Wake up Call? Don’t settle for out-of- date List Hosting Web Tools. Switch to Dundee Internet Discussion List Hosting Services and: Need a wake up call? 1. Create a customize landing page 2. Brand your list(s) 3. Integrate with your existing database & website 4. Share photos 5. Share files 6. Run numerous discussion lists under one URL and brand, using one or many list administrators, or resell services to others with all discussion list benefits Create * Share * Grow “I can’t imagine
Discussion Lists – A Complement To Communication Discussion lists with advanced email features have numerous options that complement many communication arenas that are in use today. Dundee internet hosted Discussion lists created in ListManager™ have the flexibility to: 1. Create Customize landing page 2. Brand your list(s) 3. Integrate into existing databases and websites 4. Share photos 5. Share files 6. Run unlimited lists under your domain, ours’ or theirs. 7. Employ one or many list administrators. 8. Provide numerous options and controls Create * Share * Grow “It worked flawlessly…. Thank you….!”Rick of History News Facebook Twitter
LifeCycling to Your Email Goals Everything has a lifecycle including email. Our lifecycle, like everything else has a beginning, middle and an end with a lot of stuff going on in-between. Comparatively speaking an email list subscriber’s lifecycle is not much different, each subscriber or email address has a distinct beginning (when someone subscribes to your list), a middle (accepting your email messages) and an end (severing their membership by leaving your list or junking your email). However, unlike our lifecycle, you can harness the lifecycle of email using simple strategies to deliver the right message at the right time.
Expect RESULTS from Your Email Campaigns, really? Email has many benefits; it’s fast, inexpensive, targeted and measurable. You can test it with numerous variables to see what combinations work best and change up a campaign as needed. Email marketing puts you in control of the returns you receive, with the ability to get the RESULTS you want. 7 Steps to get RESULTS from Your Email Campaigns Refine your Goals – are you looking for more customers, more traffic more leads? Enthusiastically create your email campaigns – do not forget to include a call to action (ask for the sale, email address