Mailing List Service Blog

Don’t let your Email Promotions “go to the dogs”

Don’t let your Email Promotions “go to the dogs” Email newsletter QUICK TIPS 3 quick tips to maximize the benefits of any email campaign. 1. Create an email-marketing program that is predominantly an educational tool but also – operates both as a member acquisition method and loyalty plan. it’s a dog’s life 2. Use features like triggered mailings, allow the software to decide which email follow-up to send to the subscriber. 3. Personalize text and language, using merge tags, easy done Lyris ListManager dynamic content tool. Email list hosting solutions with Dundee Internet. CREATE * SHARE * GROW   “Dundee

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Converse with Discussion Lists to Keep A Head

Converse with Discussion Lists to Keep A Head “Statistically speaking there is research that supports the fact that list subscribers worldwide, in comparison to the largest online communities such as FaceBook far outnumber all social network users”  The first computer  Chat System was introduced in 1974.  Did you know that CompuServe offered the first online chat room (a CB Simulator) in 1980?  Chat allowed real time conversations to take place between many computer users; so popular at its inception, 30 years later it’s still widely used.  It seems people enjoy real-time online conversations, and spontaneous discussions having the option to

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4 Quick Tips that Test the Success of your Opt-in Process

4 Quick Tips that Test the Success of your Opt-in Process Can your web visitors find your ‘subscribe to our mailing list’ offer or is that invitation unused because it’s unseen? You know you have web traffic, customers buy items, prospects ask questions and the contact page is active, however these visitors are not signing up for your newsletter.  Why is that?  Examine your web traffic with a web analytic program for answers. Unseen invitation to subscribe Web analytics,  (try) such as Google Analytics, will not only show you the different entry points visitors use to land on your website

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Using the right Email Marketing tools with the wrong results?

Using the right Email Marketing tools with the wrong results? When an email marketer wears the hat of a list subscriber his or her perspective change, especially using email marketing tools Depending on where you sit an email marketer will take on the role of an email recipient some point during the day. Designing, sending and tracking email campaigns require a certain skill set,  fine-tuned with experience. Opening and reading email is somewhat easier. No special skill is required other than logging into your email program. Here are 10 examples of Subscriber versus Marketer 1. Subscriber Perspective: I hate it

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Is Your Email Marketing Going Social? (Networking)

Is Your Email Marketing Going Social? (Networking) Have you heard the news? Social Media is the “only”, “new”, “best” way to market your goods and services. Find a niche, tweet your brand, get a zillion likes and publish pictures – preferably pictures of your smiling employees holding puppies. For some organizations, this works… especially if you’re a well-known brand, such as televised chocolate-coated peanut. Typically, the “Social Media Arena” for well-known brands isn’t about the initial sale, it is about brand awareness.  Social media allows people to make that emotional connection to their favorite brand by showing their loyalty with

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Email Marketing Essentials for Better Response Rates 2013

Email Marketing Essentials for Better Response Rates 2013 Efficacious Email marketing campaigns are in part luck, art and science, and an understanding your subscriber base for better response rates… …which is the most significant part of any marketing campaign. Better response rates happen when your subscribers to react to your email, (other than hitting the trash or delete key). You want them to take an action such as visit a link, buy a product, take a survey, share with social media or forward the email to a friend. To figure out how to make subscribers perform any of those actions

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Experienced Email Marketers 6 Quick Hot Tips from 2012

Experienced Email Marketers 6 Quick Hot Tips from 2012 1. Engage with your signups and existing members with a preference center, capture data and content interests. 2. Personalize your messages, tested and proven to realize higher open rates. Hot Tips for 2012 3. When planning an integrated marketing campaign: keep your messages consistent in all marketing channels. Center your efforts around email marketing to drive awareness, responsiveness, want and action. 4. When you understand your audience, use a strong call to action in your marketing messages, don’t be wimpy – And always tell the recipients what’s in it for them. 5.

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*It’s* never too late to share tips for Holiday Email Campaigns

*It’s* never too late to share tips for Holiday Email Campaigns Always follow “Email Best Practices”. Be cognizant of your “Sender’s Reputation”.  A sender reputation is composed of many marketing layers. It answers questions such as who are you (i.e. A well know Brand of Hot Dogs), what are you known for (i.e. Great tasting all Beef Hot Dogs) and your email delivery character. (Are you a spammer?).   A sender’s reputation is your reputation. Do not share it or slight it by using (for example) purchased lists, as they may contain Spam Traps and other reputation killers. Along with email

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Tis the Month before Email

Tis the Month before Email Tis the month before Christmas, and in every house, @ Christmas Marketing Time There’s e-buying, e-carding with a click of their mouse. The email marketers have prepared their holiday mails, Anticipating click-throughs that translate into sales. There’s been meetings, planning, and things, no telling, With the ROI pressure level raised to make this season oh so compelling. “We need more help and expertise they cried with a tear”, An email guru from Dundee Internet winst did appear. The email marketers then seeing the light, Could expect great things to happen after this night. Dundee Internet

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