Mailing List Service Blog

List Fatigue: An Email List that has gone Stale

October 17, 2011 No Comments

List Fatigue: An Email List that has gone Stale Email marketing is not rocket science but to some it is a science just the same. You may make one change in your mailings and as expected (Or not) your overall results change. If you’re working with numbers and formulas and testing with list segments, you might just come up with a mailing routine that, one day elicits soaring conversion rates, higher than you ever expected AND your facebook© “likes” double with your Internet sales hitting new numbers. Exciting for you-Exciting for your company. You might think, if only we can

Are you Split over Email Testing?

September 22, 2011 No Comments

Are you Split over Email Testing? Did you pass your email test? Lately, does it seem your email marketing campaigns bring in lower conversion rates than expected, or are the results better than average – do you really know what the average is?. At times, do you notice a sharp increase in clickthroughs followed by lower conversion rates or do you get another unexpected outcome? Should you expect consistent results with every email campaign? How would you know what to expect without running some sort of test before you send. Did you know, statistically speaking, routine email testing is only used

Should You Take an Email Test Before You Send?

August 15, 2011 No Comments

Should You Take an Email Test Before You Send? Always test your email messages BEFORE you hit that send button. Here are 6 areas to check: Appearance – Colors, graphics and formatting. Subject Line – Verify spelling, check for Spammy words. Links – Validate internal and external links. Do they go to the correct URL? Readability – Review spelling and grammar. Consider the reading level of your audience. Content – Is your content interesting, relevant and factual? Correctness – Confirm your dynamic content elements, such as fill-ins from actual records. In conclusion, always test your messages. Your newsletters represent you and

Can you manage your Sender Reputation?

August 1, 2011 No Comments

Can you manage your Sender Reputation? IP Issues Spam Complaints Invalid Addresses Sender Authentication Content Trust your email campaigns with us based on our: Firm Sender Reputation A no-spam policy that we actually stick to 15 years of list hosting & mangement experience “By far the best service around, they’re always in…and you can speak to the owner!” – J.M. Womens Sport Magazine CREATE * SHARE* GROW Facebook Twitter

Are you managing your Sender Reputation?

July 15, 2011 No Comments

Are you managing your Sender Reputation? The best email practices should give you the best sender reputation, therefore some things to pay attention may include: Spam complaints from recipients – Are you generating too many complaints for email you’re sending? It’s interesting to note that some subscribers may not remember signing up for your list, especially if you mail once in a blue moon. Then again, if you mail to often your email will probably end up in the trash, or the recipient will just hit the SPAM button rather than unsubscribe from your list. To prevent this you should:

A Bad Senders Reputation can Derail any Email Campaign as Quickly as you Hit Send.

July 6, 2011 No Comments

A Bad Senders Reputation can Derail any Email Campaign as Quickly as you Hit Send. Everyone has a reputation, some better than others. People may think of you as being sweet and innocent or naïve or just a follower, when in fact you’re actually shrewd and an innovator. Unless “they” really know the real you, the phrase “your reputation precedes you” is all “they” may have to go by. In reality, you may have a bad reputation on the street, but you’re really a sweetheart at home. How do you get a reputation? – By your actions and how others

4 ways to Find the Optimal Time to Send out your Email Campaigns

June 20, 2011 No Comments

4 ways to Find the Optimal Time to Send out your Email Campaigns Get to know your subscriber with an easy to access profile page. Ask them when and how often they would like to receive your messages: Monday? once a week, twice a week etc. Send email between the hours when the majority of your list members initially signed up to your list. Segment your list with the right demographics; pay attention to the different time zones: East Coast, West Coast, overseas? Plan to send when they most likely will be there-which may not be Friday afternoon. “By far

The Perfect Engagement: Facebook and Email Marketing

June 3, 2011 No Comments

The Perfect Engagement: Facebook and Email Marketing Social media offers the email marketer a way to leverage different communication channels. With email marketing and social media options, subscribers can customize their preferences to receive your company’s information using the format they choose: i.e. a combination of Twitter Alerts with your monthly newsletter. Email marketing with social media will increase interest in your product and /or services because your customers can select the information venue they want and use the most. Additionally social media sites like Facebook (FB) have become an excellent source for organizations to grow their opted-in email list.

Email; simple yet powerful enough to maximize the benefits of marketing

May 18, 2011 No Comments

Email; simple yet powerful enough to maximize the benefits of marketing Is there something simple, yet powerful enough to maximize the benefits of personalized marketing? Yes, Email marketing, the clear choice, made easy with Dundee Internet List Hosting Services. Create an email-marketing program that operates both as a member acquisition method and member loyalty plan. Share by integrating social links into your email campaign that simply allow your list recipients to share your newsletters and brand with their friends and social network contacts Grow your list with targeted personalized emails. Email Hosting Solutions with Dundee Internet and Lyris ListManager™ “well,

3 reasons to use an ESP when your newly redesigned website stalls

May 9, 2011 No Comments

3 reasons to use an ESP when your newly redesigned website stalls Have you redesigned your web site with a renewed focus on e-commerce to increase your ROI? – But that doesn’t seem to be happening. In fact, web traffic is down and purchases are way below par. The solution, use an ESP like Dundee Internet List hosting services to provide you with the tools you need to connect with your customers on a regular basis. Tools that will: Improve your click-through rates, increase your ROI Achieve a higher customer retention rate by sending targeted, personalized emails Protect email deliverability

Mailing List Service Blog

Archives