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Email – Now that’s a complex subject.

January 11, 2012 No Comments

Email – Now that’s a complex subject. Email is a complex process that relies greatly on, among other things, sender reputation, and valuable content, a degree of marketing talent, the right distribution platform and diligence to comply with ISP requirements such as authenticating your email messages. Email authentication is one-way to help your messages reach your target audience. It validates your email as being actually sent from your domain and IP address. When utilized, email authentication speeds up email identity for receiving ISP’s (i.e. AOL) as it streamlines the entire process automatically. Email Authentication Email authentication can be done by: I. SPF (Sender

Do Trigger Clauses Deliver?

December 21, 2011 No Comments

Do Trigger Clauses Deliver? Yes they do! They can be a phrase in an email that may specify a given date or event, that when occurs, will cause a mailing to be automatically sent. Triggered mailings are used in conjunction with some action performed by an email recipient such as a visit to a website or a purchase. At the time the specific action is performed, such as a purchase of (i.e.) a green hat on a Haberdashery website, this action triggers a specific email that is then sent to that recipient such as Thank you for purchasing our Green

Is Everyone You Want to Reach on Your Email List? – Probably not

December 8, 2011 No Comments

Is Everyone You Want to Reach on Your Email List? – Probably not Do you believe that email is the best marketing vehicle around? Are you certain? Sure, email isn’t entirely infallible; it has its disadvantages, but so does every other marketing channel, including Facebook and Twitter. Consider the Disadvantages of email marketing: Is everyone you want to reach on your email list? – Probably not and then you find that, 1. Some email goes unopened. Do you open all your email? 2. There are deliverability issues: Tar Pitting, Spam Traps, stale addresses etc. At one time or another, you

List Fatigue: An Email List that has gone Stale

October 17, 2011 No Comments

List Fatigue: An Email List that has gone Stale Email marketing is not rocket science but to some it is a science just the same. You may make one change in your mailings and as expected (Or not) your overall results change. If you’re working with numbers and formulas and testing with list segments, you might just come up with a mailing routine that, one day elicits soaring conversion rates, higher than you ever expected AND your facebook© “likes” double with your Internet sales hitting new numbers. Exciting for you-Exciting for your company. You might think, if only we can

Are you Split over Email Testing?

September 22, 2011 No Comments

Are you Split over Email Testing? Did you pass your email test? Lately, does it seem your email marketing campaigns bring in lower conversion rates than expected, or are the results better than average – do you really know what the average is?. At times, do you notice a sharp increase in clickthroughs followed by lower conversion rates or do you get another unexpected outcome? Should you expect consistent results with every email campaign? How would you know what to expect without running some sort of test before you send. Did you know, statistically speaking, routine email testing is only used

Should You Take an Email Test Before You Send?

August 15, 2011 No Comments

Should You Take an Email Test Before You Send? Always test your email messages BEFORE you hit that send button. Here are 6 areas to check: Appearance – Colors, graphics and formatting. Subject Line – Verify spelling, check for Spammy words. Links – Validate internal and external links. Do they go to the correct URL? Readability – Review spelling and grammar. Consider the reading level of your audience. Content – Is your content interesting, relevant and factual? Correctness – Confirm your dynamic content elements, such as fill-ins from actual records. In conclusion, always test your messages. Your newsletters represent you and

Can you manage your Sender Reputation?

August 1, 2011 No Comments

Can you manage your Sender Reputation? IP Issues Spam Complaints Invalid Addresses Sender Authentication Content Trust your email campaigns with us based on our: Firm Sender Reputation A no-spam policy that we actually stick to 15 years of list hosting & mangement experience “By far the best service around, they’re always in…and you can speak to the owner!” – J.M. Womens Sport Magazine CREATE * SHARE* GROW Facebook Twitter

Are you managing your Sender Reputation?

July 15, 2011 No Comments

Are you managing your Sender Reputation? The best email practices should give you the best sender reputation, therefore some things to pay attention may include: Spam complaints from recipients – Are you generating too many complaints for email you’re sending? It’s interesting to note that some subscribers may not remember signing up for your list, especially if you mail once in a blue moon. Then again, if you mail to often your email will probably end up in the trash, or the recipient will just hit the SPAM button rather than unsubscribe from your list. To prevent this you should:

A Bad Senders Reputation can Derail any Email Campaign as Quickly as you Hit Send.

July 6, 2011 No Comments

A Bad Senders Reputation can Derail any Email Campaign as Quickly as you Hit Send. Everyone has a reputation, some better than others. People may think of you as being sweet and innocent or naïve or just a follower, when in fact you’re actually shrewd and an innovator. Unless “they” really know the real you, the phrase “your reputation precedes you” is all “they” may have to go by. In reality, you may have a bad reputation on the street, but you’re really a sweetheart at home. How do you get a reputation? – By your actions and how others