Mailing List Service Blog

Have you heard? Yahoo recently changed their email acceptance policy – and it could affect you!

April 10, 2014 No Comments

Have you heard? Yahoo recently changed their email acceptance policy – and it could affect you! Yahoo recently changed their email acceptance policy to combat network attacks against their users from bad people using a yahoo.com addresses that are not sent via a yahoo.com server. Yahoo’s decision to reject this class of email fixes their problem but breaks everyone else who sends legitimate email via an Email Service Provider (ESP). Yahoo has been fighting ongoing phishing attacks for a long time. These attacks attempt to compromise legitimate yahoo user accounts. Once compromised the hacker can then send SPAM and phishing

Transactional Emails, This One’s For You.

March 19, 2014 No Comments

Transactional Emails, This One’s For You. A Transactional email, is defined as an email sent in response to an action such as “Thank You For Your Purchase” when a purchase has been made. A Transactional email, normally sent automatically (e.g. triggered email based on the action taken by the customer) contains information relevant for only that customer. Sending a Welcome Letter when someone joins your marketing list or an order confirmation with items and shipping details are two examples of transactional emails. According to several studies transactional emails (triggered emails) have a higher open rate than marketing emails. This makes sense,

Unsubscribes Happen

February 13, 2014 No Comments

Unsubscribes Happen Does your Marketing email contain the same message over and over again, sending to the same list of people, over and over again? Most likely, your message changes, with fresh content and the right call to action, ideally the call to action will get the right response from your list subscribers. The right response doesn’t include unsubscribing, but unsubscribes happen. You can’t stop them so why make it difficult when someone is saying “I want off you list”. Most people will generally opt-out of permission email for the same reasons: Your Messages Lack relevance You send too often

Unsubscribe Compliance Rules for Email Senders

January 23, 2014 No Comments

Unsubscribe Compliance Rules for Email Senders Oh no, it’s you again. In the past month, didn’t I unsubscribe from your newsletter at least 3 times. What a pain: you keep coming back. I really did follow the unsubscribe instructions that were buried in your newsletter: I even received a confirmation that said I was off your list and here you are again, in my in-box! This time I have permanently filtered all messages from your domain to my junk folder. And please be reassured that I never will read or visit anything concerning your products or services again. Better yet,

From Our List to Your House – list hosting features to keep you happy all year, every year.

December 10, 2013 No Comments

From Our List to Your House – list hosting features to keep you happy all year, every year. More Comprehensive Reporting and tracking capabilities Easy Content Creation Reactive and proactive flexibly control Real time Powerful Campaign Capabilities Your best choice for an ESP, Dundee Internet Services Inc. Campaign automation and real-time messaging HTML templates or build your own with embedded tool Refer a friend, track opens, click- through and forwards Integrated analytics Set throttling Track visitor behavior across websites and campaigns Member Add Enhancements Automate transactional messaging for one-to-one marketing in real time Seamless Integration with Enterprise Connectors Facebook Twitter

What Route Does My Email Travel?

October 29, 2013 No Comments

What Route Does My Email Travel? Email authentication procedures are designed to provide email senders a way to take responsibility for the email they send. These procedures give the email recipients (receiving ISPs) ways to authenticate any senders email, such as email coming from an Email Service Provider, as it provides a clear sender identity. When such procedures are in place an email may take the following route before it is read. Compose your email campaign Send your campaign The sending entity Identifies the recipient Processes the message Constructs the headers Sends your email to the recipients’, receiving mail serve The receiving

Quick Tips for Email Marketers, Land Here To Learn More

October 10, 2013 No Comments

Quick Tips for Email Marketers, Land Here To Learn More Theoretically, in-coming campaigns, promotions and marketing emails are all about getting the right content in the right place and the right time. If successful, you will have managed to create a positive avenue for your marketing activities and people will love to hear from you. To Keep the love, avoid sending emails that are non-relevant, boring or annoying (what you again!). Promote yourself as the solution to their problem by highlighting, emphasizing, and presenting the benefits of your service. One way to do this is by using a landing page

Are there rules when you want to put your two cents in this Discussion List?

September 25, 2013 No Comments

Are there rules when you want to put your two cents in this Discussion List? Discussion Lists are based on a group of people of like interests, using email to “discuss” their interests among one another. They are online communities without boundaries. Unlike the traditional announcement list, the discussion list facilitates two-way communication among its members as members can read all posts to the list and can reply to the topic at hand. Internet etiquette for email discussion lists covers acceptable online behavior for group communication: from ones manners to one’s action. In fact, members or subscribers of most discussion

Pardon me; can you pass your email without all the trimmings?

September 17, 2013 No Comments

Pardon me; can you pass your email without all the trimmings? On a properly configured discussion list an unsubscribe footer is always included, usually at the bottom of the post. The unsubscribe footer is unique to each user and should never be included in a reply. Need to trim List members who are unaware of proper list etiquette may respond to a discussion list post by merely replying, inadvertently copying all the previous footers in the said discussion thread. Therefore, the List Admin should educate their discussion list subscribers to trim their replies as a courtesy to the other subscribers.

The Email Puzzle

August 26, 2013 No Comments

The Email Puzzle Are you puzzled why Email marketing is still around? It’s not going away anytime soon because it’s an industry within itself. Think of what it’s produced: Email Service Providers (ESP) – in-house , onsite, 3rd party Experts – in everything from deliverability and sender reputation, to content placement College certificates and degrees E- books and white papers Webinars Reference materials Blogs Guidelines Rules and Regulations SPAMMERS and SPAM watchdogs and a host of other ancillary industries who offer services from email appendage to whitelisting. There are email professionals, consultants, statisticians and guest speakers. There’s online advertisers using