Using the right Email Marketing tools with the wrong results? When an email marketer wears the hat of a list subscriber his or her perspective change, especially using email marketing tools Depending on where you sit an email marketer will take on the role of an email recipient some point during the day. Designing, sending and tracking email campaigns require a certain skill set, fine-tuned with experience. Opening and reading email is somewhat easier. No special skill is required other than logging into your email program. Here are 10 examples of Subscriber versus Marketer 1. Subscriber Perspective: I hate it
IF Permission Is Forever why did they report my email as SPAM? As we well know mistakes happen, even more so using email marketing. Knowing how to correct mistakes or avoid them all together can make the difference between a successful email campaign or a failure. For example, suppose you have a moderate-sized list, 500k on a good day, but today isn’t a good day. You just sent out an email campaign to your entire subscriber base and then it hits you: there’s a huge mistake in the campaign, the Discount on Designer Diamond Rings is listed as 50% off.
Email Marketing Essentials for Better Response Rates 2013 Efficacious Email marketing campaigns are in part luck, art and science, and an understanding your subscriber base for better response rates… …which is the most significant part of any marketing campaign. Better response rates happen when your subscribers to react to your email, (other than hitting the trash or delete key). You want them to take an action such as visit a link, buy a product, take a survey, share with social media or forward the email to a friend. To figure out how to make subscribers perform any of those actions
Experienced Email Marketers 6 Quick Hot Tips from 2012 1. Engage with your signups and existing members with a preference center, capture data and content interests. 2. Personalize your messages, tested and proven to realize higher open rates. Hot Tips for 2012 3. When planning an integrated marketing campaign: keep your messages consistent in all marketing channels. Center your efforts around email marketing to drive awareness, responsiveness, want and action. 4. When you understand your audience, use a strong call to action in your marketing messages, don’t be wimpy – And always tell the recipients what’s in it for them. 5.
*It’s* never too late to share tips for Holiday Email Campaigns Always follow “Email Best Practices”. Be cognizant of your “Sender’s Reputation”. A sender reputation is composed of many marketing layers. It answers questions such as who are you (i.e. A well know Brand of Hot Dogs), what are you known for (i.e. Great tasting all Beef Hot Dogs) and your email delivery character. (Are you a spammer?). A sender’s reputation is your reputation. Do not share it or slight it by using (for example) purchased lists, as they may contain Spam Traps and other reputation killers. Along with email
Tis the Month before Email Tis the month before Christmas, and in every house, @ Christmas Marketing Time There’s e-buying, e-carding with a click of their mouse. The email marketers have prepared their holiday mails, Anticipating click-throughs that translate into sales. There’s been meetings, planning, and things, no telling, With the ROI pressure level raised to make this season oh so compelling. “We need more help and expertise they cried with a tear”, An email guru from Dundee Internet winst did appear. The email marketers then seeing the light, Could expect great things to happen after this night. Dundee Internet
Are all email clients created equal? For your first email campaign, you decide to use one of the free css templates offered with your email hosting service. As you work with the template of your choice, you discover that there are limits on what you can do, not enough colors, limit on the size and number of graphics, unforgiving borders AND font types? …forget about it. You stick with it: some tweaking hours later, you finally get what you might consider the almost “perfect” HTML message. The colors are okay, as are the fonts and graphics: they work with your
The Key That Unlocks Your Marketing Emails All sent emails, at the very least, contain two parts, the body of the message and the message header. In fact, each part is analogous to an actual mail piece, the header being the fully addressed envelope (address of the recipient and sender) along with the subject line and other identifying data. In other cases, the header is considered “the stamp” of the envelope. The body, or letter, is the actual message with attachments. Key to Email Opens Depending on the email client used, the header information is usually displayed as: From: –
Confirmed opted-in email addresses; more valuable than the “likes” on your FB page Email marketing…successful, but is it successful by the number of Facebook likes you have? Are you always under pressure to outdo your last campaign, even though your campaigns are working better than expected? Are you concerned that your numbers are behind the industry standard, (is there an industry standard)? Do you find yourself struggling to keep up with those perceived industry numbers? And what about “Management” – doesn’t it seem they always expect bigger and better results, frowning on inconsistency and unexpected declines? And to top it