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You Can Lead a Subscriber to Water (often) but you Can’t Make Him Drink (or in this case open your email)

June 20, 2013 No Comments

You Can Lead a Subscriber to Water (often) but you Can’t Make Him Drink (or in this case open your email) As an email marketer, do you walk that fine line of optimal sending frequency? Should you increase the rate of your email campaigns or should you send your email campaigns out less often? Can you teach an old dog-new tricks, because, just like working with the dog, the only way you’re going to know if a sending frequency change works in your favor, is by trying it. When it comes to an increase in mailing frequency, do you believe having more is

Don’t let your Email Promotions “go to the dogs”

May 30, 2013 No Comments

Don’t let your Email Promotions “go to the dogs” Email newsletter QUICK TIPS 3 quick tips to maximize the benefits of any email campaign. 1. Create an email-marketing program that is predominantly an educational tool but also – operates both as a member acquisition method and loyalty plan. it’s a dog’s life 2. Use features like triggered mailings, allow the software to decide which email follow-up to send to the subscriber. 3. Personalize text and language, using merge tags, easy done Lyris ListManager dynamic content tool. Email list hosting solutions with Dundee Internet. CREATE * SHARE * GROW “Dundee

Converse with Discussion Lists to Keep A Head

May 9, 2013 No Comments

Converse with Discussion Lists to Keep A Head “Statistically speaking there is research that supports the fact that list subscribers worldwide, in comparison to the largest online communities such as FaceBook far outnumber all social network users” The first computer Chat System was introduced in 1974. Did you know that CompuServe offered the first online chat room (a CB Simulator) in 1980? Chat allowed real time conversations to take place between many computer users; so popular at its inception, 30 years later it’s still widely used. It seems people enjoy real-time online conversations, and spontaneous discussions having the option to

4 Quick Tips that Test the Success of your Opt-in Process

April 2, 2013 No Comments

4 Quick Tips that Test the Success of your Opt-in Process Can your web visitors find your ‘subscribe to our mailing list’ offer or is that invitation unused because it’s unseen? You know you have web traffic, customers buy items, prospects ask questions and the contact page is active, however these visitors are not signing up for your newsletter. Why is that? Examine your web traffic with a web analytic program for answers. Unseen invitation to subscribe Web analytics, (try) such as Google Analytics, will not only show you the different entry points visitors use to land on your website

Using the right Email Marketing tools with the wrong results?

March 15, 2013 No Comments

Using the right Email Marketing tools with the wrong results? When an email marketer wears the hat of a list subscriber his or her perspective change, especially using email marketing tools Depending on where you sit an email marketer will take on the role of an email recipient some point during the day. Designing, sending and tracking email campaigns require a certain skill set, fine-tuned with experience. Opening and reading email is somewhat easier. No special skill is required other than logging into your email program. Here are 10 examples of Subscriber versus Marketer 1. Subscriber Perspective: I hate it

IF Permission Is Forever why did they report my email as SPAM?

February 12, 2013 No Comments

IF Permission Is Forever why did they report my email as SPAM? As we well know mistakes happen, even more so using email marketing. Knowing how to correct mistakes or avoid them all together can make the difference between a successful email campaign or a failure. For example, suppose you have a moderate-sized list, 500k on a good day, but today isn’t a good day. You just sent out an email campaign to your entire subscriber base and then it hits you: there’s a huge mistake in the campaign, the Discount on Designer Diamond Rings is listed as 50% off.

Is Your Email Marketing Going Social? (Networking)

January 16, 2013 No Comments

Is Your Email Marketing Going Social? (Networking) Have you heard the news? Social Media is the “only”, “new”, “best” way to market your goods and services. Find a niche, tweet your brand, get a zillion likes and publish pictures – preferably pictures of your smiling employees holding puppies. For some organizations, this works… especially if you’re a well-known brand, such as televised chocolate-coated peanut. Typically, the “Social Media Arena” for well-known brands isn’t about the initial sale, it is about brand awareness. Social media allows people to make that emotional connection to their favorite brand by showing their loyalty with

Email Marketing Essentials for Better Response Rates 2013

December 31, 2012 No Comments

Email Marketing Essentials for Better Response Rates 2013 Efficacious Email marketing campaigns are in part luck, art and science, and an understanding your subscriber base for better response rates… …which is the most significant part of any marketing campaign. Better response rates happen when your subscribers to react to your email, (other than hitting the trash or delete key). You want them to take an action such as visit a link, buy a product, take a survey, share with social media or forward the email to a friend. To figure out how to make subscribers perform any of those actions

Experienced Email Marketers 6 Quick Hot Tips from 2012

December 12, 2012 No Comments

Experienced Email Marketers 6 Quick Hot Tips from 2012 1. Engage with your signups and existing members with a preference center, capture data and content interests. 2. Personalize your messages, tested and proven to realize higher open rates. Hot Tips for 2012 3. When planning an integrated marketing campaign: keep your messages consistent in all marketing channels. Center your efforts around email marketing to drive awareness, responsiveness, want and action. 4. When you understand your audience, use a strong call to action in your marketing messages, don’t be wimpy – And always tell the recipients what’s in it for them. 5.

It’s never too late to share tips for Holiday Email Campaigns

November 28, 2012 No Comments

*It’s* never too late to share tips for Holiday Email Campaigns Always follow “Email Best Practices”. Be cognizant of your “Sender’s Reputation”. A sender reputation is composed of many marketing layers. It answers questions such as who are you (i.e. A well know Brand of Hot Dogs), what are you known for (i.e. Great tasting all Beef Hot Dogs) and your email delivery character. (Are you a spammer?). A sender’s reputation is your reputation. Do not share it or slight it by using (for example) purchased lists, as they may contain Spam Traps and other reputation killers. Along with email

Mailing List Service Blog

You Can Lead a Subscriber to Water (often) but you Can’t Make Him Drink (or in this case open your email)

Don’t let your Email Promotions “go to the dogs”

4 Quick Tips that Test the Success of your Opt-in Process

Using the right Email Marketing tools with the wrong results?

Experienced Email Marketers 6 Quick Hot Tips from 2012

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