Mailing List Service Blog

Open This Email

Open This Email According to most sources on the internet, in 2015 Email Marketing continues to be on the rise, while during that same time period. email deliverability declined. This observation came from several online marketing authorities, including Return Path who published their findings in the Deliverability Benchmark Report for 2015. Return Path writes in part “deliverability rates fell to 79 percent, down from 83 percent in 2014. The news was even worse for U.S. email marketers: overall deliverability fell from 83 percent in 2014 to 76 percent in 2015.” Did you see a decline in your deliverability rates? And

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5 Reasons Why Your Purchased List Might Suck More Than You Think

5 Reasons Why Your Purchased List Might Suck More Than You Think 5 Reasons Why Your Purchased List Might Suck More Than You Think You may end up paying for duplicate services, as one ESP may not just be enough to get the results you want or expected.  And then when you do get duplicate services the results still suck. Buying several domains to send from can be expensive. Switching IP addresses and staring all over again will not guarantee a good delivery rate. Does a purchased list fit into my marketing plan? Spending money on a list hygiene company

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easy steps to keep list churn down So Pay Retention!

easy steps to keep list churn down So Pay Retention! You worked for hours to create the best offer ever, it’s so good, so compelling, you even impressed yourself.  Who knew you were so creative to come up with a “call to action” that most people would have a difficult time saying no to. You’re anxious to see the results of this offer and can’t wait to get it into the hands of your customers.   The vehicle you use to do this, email. Unfortunately, you will not get the response this ad piece deserves because your mailing list is not quite

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12 Secrets of Email Marketing You Need to Use

12 Secrets of Email Marketing You Need to Use Have you noticed the volume of monthly emails you receive from your favorite retailer have increased significantly just after Halloween?  As retailers step up their game in anticipation of Holiday sales,  their one email a week/month has turned  into two or three. Internet statistics support this growth worldwide,  reporting that early season marketing emails have increased over 70% compared to last year.  So far, open rates remain fairly stable indicating subscribers of all types of retail newsletters continue to accept this increase with open arms. If you’re in the retail email

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Is this Puppy REALLY from the IRS ? … that’s what his credentials say.

Is this Puppy REALLY from the IRS ? … that’s what his credentials say. The Dundee Internet Mailing list servers work exclusively with email.  You can personalize your messages by including the list members name along with their email address and use other profile information as needed but the mail is delivered using an email address. Email addresses are normally the basis for online communication, used by almost everyone, everywhere. They are prolific by nature but also disposable, forgotten and changed, inviting fraud and can be vulnerable to attack by unscrupulous individuals. To keep your list of addresses safe Dundee

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I’m Subscribed to a Cat Lover’s List but All I Get Is Dog Food.

I’m Subscribed to a Cat Lover’s List but All I Get Is Dog Food. The numbers are typically against you. According to most online sources, each year you will only keep 70% of your subscriber base, while the other 30% will change their email address or just stop checking it altogether. Welcome to List Churn, notorious for list devastation and one of the many causes of: Lower Deliverability Decreased Click-Throughs Open Rate Shrinkage And general bad overall performance rates. List Churn is expensive.  Because, you’ll want to replace those lost (30%) email addresses. And normally, you do that with acquisition

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How To Increase Email Campaign Engagement in 4 Ways, Even if Your Subscribers Are Finicky.

How To Increase Email Campaign Engagement in 4 Ways, Even if Your Subscribers Are Finicky. Email is a marketing phenomenon.  It’s uncommon to find someone who hasn’t joined an email list at least once in their lifetime: even those in their 80s and beyond. And in our lifetime, undoubtedly, email marketing is historic in itself.  The amount of subscribers worldwide is astronomical, the number and types of mailing lists are uncountable which, in the long- run, can be a real problem for email marketers.  Why? Because, as more competitors’ join the email marketing bandwagon the odds are your “open rates” will

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Can You Really Trust a noreply@____.com Address?

Can You Really Trust a noreply@____.com Address? You are a subscriber to many mailing lists; in fact, your company requires you to be a member of one list in particular; that subscription is important. But you cannot read everything all the time. Most likely some of the lists you receive, you delete as soon as they hit your inbox because the Subject Line does not interest you. One or two lists you mark to read later and a few you open, scan through and make a quick determination if the information is relevant then file as necessary. Can you relate

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5 Simple Ways to Grow Your Email List, Easier Than Riding a Motorcycle.

5 Simple Ways to Grow Your Email List, Easier Than Riding a Motorcycle. Email marketing is atypical from most marketing channels.  In an ideal world email does not invade a person’s universe unless invited.  (Exclude the Spammers ) ?  Email is unique, with its best feature being the ability to send “information” to people who are actually interested in that “information”, at a time they are interested in it.  Not true for those others advertising avenues known as mass media. Mass media advertisers want everybody as an audience with the goal to increase consumption of their products and services.  Mass

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Full Time Opportunity for Nonprofit Organizations

Full Time Opportunity for Nonprofit Organizations Dundee Internet Services, Inc. (DBA mailing-list-services.com), located in Southeast Michigan is seeking Non Profit Organizations with the desire to take control of their email marking. Candidates should be registered as a 501(c)3 whose leaders believe that their mission would benefit from using an email list hosting company. Key to Success No experience necessary. Applicants should: _Have a need to share news of achievements and goals with current supporters. _Be committed to engage list members with news and organization updates. _ Want to offer all their internal departments the ability to take control of their

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