Do Not Be Hard On Your Soft Email Bounces
Do Not Be Hard On Your Soft Email Bounces Are you one of those marketers that faithfully remove those email addresses from your members list? OR are you that marketer than just cannot let go of that bounced address, adding it back for future mailings? After all, most bounced emails are the result of full mailboxes right? Well actually no, most aren’t. A full mailbox is easily identified in most ESP’s reports. Automation tools, like the ones built into Lyris ListManager, handles those types of bounces for you. In fact Lyris ListManager™ by default will handle all the error mail.