Mailing List Service Blog

Do Not Be Hard On Your Soft Email Bounces

Do Not Be Hard On Your Soft Email Bounces Are you one of those marketers that faithfully remove those email addresses from your members list?  OR are you that marketer than just cannot let go of that bounced address, adding it back for future mailings?  After all, most bounced emails are the result of full mailboxes right?  Well actually no, most aren’t.  A full mailbox is easily identified in most ESP’s reports.  Automation tools, like the ones built into Lyris ListManager, handles those types of bounces for you. In fact Lyris ListManager™ by default will handle all the error mail.

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Tips to Improve Donor Retention, Keep The Conversation Going

Tips to Improve Donor Retention, Keep The Conversation Going With the right list hosting service, like Dundee Internet Email List Hosting Services, you can send timely, personalized emails to thank your donors properly. Immediately after they make a contribution or volunteer their time. Targeted email, triggered by your donors’ actions will create a more personal relationship with them. When you establish a personalized connection, you are making an effort to understand why the donor supports your charity. Your response to them, with your  well thought out content, will enforce their expectations of your charity. With your mailing list you can

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Email Marketers, You Need to Read This

Email Marketers, You Need to Read This Email Marketing Best Practices Before you send your first Email; Start, by Thinking of your marketing strategy. email marketing: hands holding envelope with shopping cart, target, loudspeaker & symbols coming out Profile forms are an excellent way to identify with your audience. A profile form allows your subscriber to update their email preferences. So when you mail, the right message will reach the right target audience. Resist sending too much email, pay attention to who signed up for what information. If offered on your profile form, how many times they want to hear

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Which Email Service Provider Can Really Provide?

Which Email Service Provider Can Really Provide? Does your Email Service Provider (ESP) have supporting documentation for every feature of their email list program, or do they just offer a few notes on a website? Dundee ListManager offers an extensive online user manual that covers numerous list subjects. From API guides to Web Forms creation (Profile Forms, Surveys, Referral Forms. . .) and everything in between.  Since ListManager’s inception, it allowed the user to do everything needed to create, send and track a complete email marketing campaign. In fact, our customers were using transactional emails (for example) before transactional emails,

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Shocked At The Idea Of Better Email Deliverability?

Shocked At The Idea Of Better Email Deliverability? Email Deliverability, Explained: I was looking at several Online Magazine rate cards to analysis the open rates of email campaigns. I compared that number to the cost of advertising on a typical email list. I was surprised to see published numbers such as a 23% open rate for a 48,000-member list: that’s only 11 out of every 50 people expected to either click on the email or open it and read it. I thought that the percentage was rather low. Being a company in the email list hosting business for the past

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Can You Really Trust Email A/B Tests?

Can You Really Trust Email A/B Tests? Have you ever use an AB Split Test Wizard?  This is one of the features included in our ListManager software.  This tool gives the user the ability to send different versions of a message to random subsets of their mailing list, then compare the results to see which version is most effective.  This type of testing eliminates any demographic or action-based bias that could alter the results. What is discovered, whether you use the Wizard as a Dundee customer, or another ESP method, is that small changes made to your email may have

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The Shocking Truth About Welcome Letters

The Shocking Truth About Welcome Letters The most important email you’ll ever send hasn’t changed, it’s still the Welcome Letter.  Whether you are offering a service, selling retail or running a nonprofit organization, the goals are all the same.  Increase the customer, client or member base and keep them happy and interested. You want to increase that number with people who ideally are invested in your business, service or cause.  To keep these folks invested, it seems one would have to take time to cultivate and maintain their interest, even after they hired you, purchased that dress or donated their time

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4 E-mail Marketing Mistakes You Don’t Know Your Making

4 E-mail Marketing Mistakes You Don’t Know Your Making There are Email Marketers who seem to get better results than the rest of their peers.  They know what to avoid and what their subscribers like and dislike. By sending emails that comply with the known best email practices they continue to get the responses every e-mail marketer hopes for. Here are 4 ways to capitalize on their knowledge: When someone signs up to receive your email, email them right away (besides your welcome letter); they expect it. If your campaigns go out that day, make sure your new subscriber is

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not By Invitation Only – Because You Can Never Have Enough Subscribers.

not By Invitation Only – Because You Can Never Have Enough Subscribers. Even with the many different social tools available, email is still the number one choice for online communications.  Email becomes a more valuable tool when this communication is between smaller groups, like committees and project planning teams.  These groups typically include individuals that are interested, not only in the main subject but also in specific issues that support it. One such organization that has found email discussion lists an essential tool for planning events is the Old Mill Museum located in Dundee Michigan The Old Mill Museum, a

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