Mailing List Service Blog

How To Be An Inbox Expert

How To Be An Inbox Expert It’s 2017, still using email marketing and still hoping to get in the inbox? Whether you are a professional email marketer with 20 years and counting of experience, or just getting your feet wet; the number one issue you’re probably facing continues to be inbox delivery.  In fact, recent surveys indicate that there’s a decline in overall delivery rates. Declining delivery rates, according to industry statistics, reveal that a modest estimate of those lost emails represents millions of dollars of lost revenue. And for some and even greater losses in specific industries. When a

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I Dedicate This IP Address To You, Warmly Your ESP

I Dedicate This IP Address To You, Warmly Your ESP If you watch baseball, you know Baseball players’ warm-up prior to their game, in fact most athletes do warm-up exercises to get into the swing of things, to limber up and to ready themselves before the big event. Google defines the warm-up as: One that prepare for physical exertion or a performance by exercising or practicing gently beforehand.  “The band was warming up” Synonyms; limber up, loosen up, stretch, work-out, exercise, prepare, and rehearse:  “I run in place a bit to warm up.” Can you Warm UP an IP Address?

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Do you need a mailing list? Well do you?

Do you need a mailing list? Well do you? Do you need a mailing list? By Mary Schultz Well do you?  You’re probably on a mailing list in one form or another, do you receive updates from your local Movie Theater, coupons in email, information about the lasts sale at the local computer store?  Then you’re on a mailing list. The mailing list itself is simply a list of email addresses that you have accumulated with permission: allowing you to send the same information to everyone with a single email.  Now mailings list management can get complicate, when you add

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Change the odds against you with 5 easy email marketing steps to help you Compete for your customer’s attention

Change the odds against you with 5 easy email marketing steps to help you Compete for your customer’s attention The pressure is on to create that perfect email… can you do it?  Statistics show us that there are over 200 billion emails being sent out each day!  How can you compete for your customer’s attention and be sure that YOUR emails (maybe you just send 1 a month) are being opened and read against such daunting numbers?    Our little 5-point checklist will put you on the right track to capture and maintain the attention of your email subscriber base, even

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True Confessions Of A Non-profit

True Confessions Of A Non-profit Is email marketing a good investment for non-profits?  No need to answer, it’s a rhetorical question. The County Rescue Shelter has a fair amount of community supporters. People are always donating blankets and food, but sometimes the shelter only needs money to help pay for upkeep, vet bills and medicine. The shelter operates on a tight budget, and has discovered with the right email strategy in place, they get the funding they need. Courtesy of their email list members. The shelter has confessed, email marketing has opened up the opportunity to nurture and build lasting relationships with their

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Did Your Customer Pass The A B test?

Did Your Customer Pass The A B test? Whether you run a business, organization or nonprofit, you all flourish with repeat customers.  We all know email campaigns are the best cost-effective way to cultivate your list members into repeat customers while attracting new ones.  Do you believe you are getting the most out of your mailings?  Are you satisfied with the outcome of your campaigns? Do you always have an increase in ROI, conversions or a higher subscriber rate, because you test your emails, or are you one of the many senders that don’t test, and just hope that the

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Are You Satisfied With This Survey?

Are You Satisfied With This Survey? Polls or the more familiar surveys seems very popular this year. For myself I’ve taken several surveys in 2016, from products to Presidents, with multiple choice answers to fill in the blank.  I believe our history with surveys is very extensive.  Like you, I recall taking surveys in school, at work, on the telephone, and most recently on my computer and smart phone. Surveys date back to the Babylonian era, via the census, and they continue down to this day.  Surveys are as useful today, so why shouldn’t an email marketer survey list members- they

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Does This Email Campaign Make Me Look Fat?

Does This Email Campaign Make Me Look Fat? There are many things to consider when someone writes copy for an email campaign. This can include but not limited to: the Audience (grammar used and reading level) Subject Line, the introduction paragraph, html or plain text or both, to the use of images, links or video inclusion. All these different elements add to the length of your email. However, the length of an email should be reflective of the subject at hand.  For example, Mary, a subscriber to the Hand Lotion Newsletter, only expects and wants information on hand lotion.  She

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Email Marketing Trends of 2015 that Spilled Over to 2016

Email Marketing Trends of 2015 that Spilled Over to 2016 Predictions are like opinions, everyone has them.  How are the 2016 email marketing trends turning out for you this year? We, at Dundee Internet have found, this year, attention being placed on: Personalization, which is not limited to just saying “Hello Mr. Brown”, as Marketers are being more personal with: Dates: This includes sending an email for Birthdays, Anniversaries, Congratulations on their 365th email campaign, Holidays,  “It’s been 6 months since you purchased your first Motorcycle” to sending dated invitations to local events. History: More marketers send triggered emails based

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Can You Please Rate This Email Strategy, Please?

Can You Please Rate This Email Strategy, Please? How many email campaigns do you have going on at the same time?  Is Angie handling the weekly sales campaigns with at least 5 different segments per run? Nat is working on a re-engagement project with hopes to have it ready way before Thanksgiving. You’re gearing up for the Christmas newsletter.  Does Angie, Nat and the rest of the team all plan the same, use the same mindset when it comes to content development and workflow optimization? What is your email team’s production methodology?   Does your email strategy go something like this: The

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