Mailing List Service Blog

Can You Really Trust Email A/B Tests?

Can You Really Trust Email A/B Tests? Have you ever use an AB Split Test Wizard?  This is one of the features included in our ListManager software.  This tool gives the user the ability to send different versions of a message to random subsets of their mailing list, then compare the results to see which version is most effective.  This type of testing eliminates any demographic or action-based bias that could alter the results. What is discovered, whether you use the Wizard as a Dundee customer, or another ESP method, is that small changes made to your email may have

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The Shocking Truth About Welcome Letters

The Shocking Truth About Welcome Letters The most important email you’ll ever send hasn’t changed, it’s still the Welcome Letter.  Whether you are offering a service, selling retail or running a nonprofit organization, the goals are all the same.  Increase the customer, client or member base and keep them happy and interested. You want to increase that number with people who ideally are invested in your business, service or cause.  To keep these folks invested, it seems one would have to take time to cultivate and maintain their interest, even after they hired you, purchased that dress or donated their time

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4 E-mail Marketing Mistakes You Don’t Know Your Making

4 E-mail Marketing Mistakes You Don’t Know Your Making There are Email Marketers who seem to get better results than the rest of their peers.  They know what to avoid and what their subscribers like and dislike. By sending emails that comply with the known best email practices they continue to get the responses every e-mail marketer hopes for. Here are 4 ways to capitalize on their knowledge: When someone signs up to receive your email, email them right away (besides your welcome letter); they expect it. If your campaigns go out that day, make sure your new subscriber is

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not By Invitation Only – Because You Can Never Have Enough Subscribers.

not By Invitation Only – Because You Can Never Have Enough Subscribers. Even with the many different social tools available, email is still the number one choice for online communications.  Email becomes a more valuable tool when this communication is between smaller groups, like committees and project planning teams.  These groups typically include individuals that are interested, not only in the main subject but also in specific issues that support it. One such organization that has found email discussion lists an essential tool for planning events is the Old Mill Museum located in Dundee Michigan The Old Mill Museum, a

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Open This Email

Open This Email According to most sources on the internet, in 2015 Email Marketing continues to be on the rise, while during that same time period. email deliverability declined. This observation came from several online marketing authorities, including Return Path who published their findings in the Deliverability Benchmark Report for 2015. Return Path writes in part “deliverability rates fell to 79 percent, down from 83 percent in 2014. The news was even worse for U.S. email marketers: overall deliverability fell from 83 percent in 2014 to 76 percent in 2015.” Did you see a decline in your deliverability rates? And

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5 Reasons Why Your Purchased List Might Suck More Than You Think

5 Reasons Why Your Purchased List Might Suck More Than You Think 5 Reasons Why Your Purchased List Might Suck More Than You Think You may end up paying for duplicate services, as one ESP may not just be enough to get the results you want or expected.  And then when you do get duplicate services the results still suck. Buying several domains to send from can be expensive. Switching IP addresses and staring all over again will not guarantee a good delivery rate. Does a purchased list fit into my marketing plan? Spending money on a list hygiene company

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easy steps to keep list churn down So Pay Retention!

easy steps to keep list churn down So Pay Retention! You worked for hours to create the best offer ever, it’s so good, so compelling, you even impressed yourself.  Who knew you were so creative to come up with a “call to action” that most people would have a difficult time saying no to. You’re anxious to see the results of this offer and can’t wait to get it into the hands of your customers.   The vehicle you use to do this, email. Unfortunately, you will not get the response this ad piece deserves because your mailing list is not quite

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12 Secrets of Email Marketing You Need to Use

12 Secrets of Email Marketing You Need to Use Have you noticed the volume of monthly emails you receive from your favorite retailer have increased significantly just after Halloween?  As retailers step up their game in anticipation of Holiday sales,  their one email a week/month has turned  into two or three. Internet statistics support this growth worldwide,  reporting that early season marketing emails have increased over 70% compared to last year.  So far, open rates remain fairly stable indicating subscribers of all types of retail newsletters continue to accept this increase with open arms. If you’re in the retail email

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Is this Puppy REALLY from the IRS ? … that’s what his credentials say.

Is this Puppy REALLY from the IRS ? … that’s what his credentials say. The Dundee Internet Mailing list servers work exclusively with email.  You can personalize your messages by including the list members name along with their email address and use other profile information as needed but the mail is delivered using an email address. Email addresses are normally the basis for online communication, used by almost everyone, everywhere. They are prolific by nature but also disposable, forgotten and changed, inviting fraud and can be vulnerable to attack by unscrupulous individuals. To keep your list of addresses safe Dundee

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I’m Subscribed to a Cat Lover’s List but All I Get Is Dog Food.

I’m Subscribed to a Cat Lover’s List but All I Get Is Dog Food. The numbers are typically against you. According to most online sources, each year you will only keep 70% of your subscriber base, while the other 30% will change their email address or just stop checking it altogether. Welcome to List Churn, notorious for list devastation and one of the many causes of: Lower Deliverability Decreased Click-Throughs Open Rate Shrinkage And general bad overall performance rates. List Churn is expensive.  Because, you’ll want to replace those lost (30%) email addresses. And normally, you do that with acquisition

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