A Start-Up That Wants To Grow

When you launch a  start-up you’re doing so with the goal of growing bigger.  There are some things to keep in mind that may keep you up all night as a start-up entrepreneur: ? Will You Have Enough Cash -there’s going to be capital expenditures to fund software,...

Daily Email Marketing Mistakes

More than ever before email marketing is more successful than other marketing avenues, but there are email marketing mistakes.  When a marketer takes time and plans each email campaign, using the right email strategy for their audience, amazing things happen.  They...

What is an ESP (Email Service Provider) Anyway?

An Email Provider or Email Service Provider is known as an ESP.They offer different ways to manage and send bulk email to individual email addresses for delivery.  For the list owner, an ESP may:Provide email templates.   A template is a prebuilt layout, i.e. the...

You Too Can Be A DRIP (campaign) With Email Marketing

Time Base Drip Campaigns can be defined as emails sent over a set period of time, in planned intervals in a progressive sequence. They are used to build and maintain customer awareness and to systemically move the customer into an active sales cycle. Drip Campaigns...

Never Say Never or FREE email advice, today only.

Never say never to Free Email AdviceThe Deal of The Year sale is next month. As an email marketer, you want to grab the attention of your list members and be able to direct them to your website with a coupon incentive. You have everything ready except the Subject...

Social Media -is it the best marketing tool around?

You heard is all before: Email and email lists, were the best marketing tool around. Why is that?  Is it because email marketing is a quick, easy, cheap, way to grow your customer base or is it an old technology, quickly being replaced by new social communication...