Mailing List Service Blog

The first 50 people reading this will learn how to drive readers to your website with tips for a better B2B email newsletter

May 12, 2022 No Comments

And here you are, one of the first 50 people looking for tips for a better B2B newsletter. To start, do you know this type of subject line, the one for this blog, is considered a key element in lead generation: The Offer The offer is an essential part of the content for a better B2B newsletter. It is essential for lead generation, as it builds prospects, customer relationships, and thought leadership: All goals that require the better B2B newsletter to continuously offer valuable and interesting information for the reader. Consider that most B2B newsletter subscribers are looking for specific

How to get more email opens with 11 great Subject Line suggestions 

April 22, 2022 No Comments

Segment and Personalize:  Each list segment should have appropriate and different subject lines.  Segments that contain the same version of your email should also have a subject line tailored to the recipient’s interest.    You do not want to use someone’s first and/or last name in the subject line and consider it personalized email.  In other words, avoid using a subject line like “Rountree, This Is Your May Newsletter” followed by generic content. Brand Your Subject Line: (another great Subject Line suggestion.)  Use a consistent FROM address. Consider including the name of your company, usually in the beginning with enclosed brackets, so it become familiar to the recipient. Use a Consistent Style: Subject lines need

The most important component of a successful email

April 8, 2022 No Comments

The most important component of a successful email The most important component of a successful email newsletter or email marketing campaign is the subject line. Here I will outline six principles followed by 11 guidelines in the next few weeks, to help you write subject lines that produce higher open and click-through rates. Working in tandem with the email “From” line (address), the content of the Subject line is typically the key reason an email is: Opened by the recipient Deleted immediately Ignored Filed for future access Reported as spam Filtered as spam The content of the subject line

The cause of inactive subscribers or is it the content?

March 24, 2022 No Comments

The cause of inactive subscribers or is it the content? Based on our in-house calculations an average- sized email list, with less than 5,000 recipients may contain as many as 27 to 36 percent of inactive subscribers. Furthermore, an older email list will typically have more unengaged or inactive list members. AND that number will be larger with bigger member lists, reaching in some cases as much as 40% inactive list members. In this context, we identify inactive subscribers as those who reportedly have not clicked or opened a single email in a certain time frame over the number of emails

Your yearly Email Marketing Assessment for optimal email results.

March 9, 2022 No Comments

Your yearly Email Marketing Assessment for optimal email results. Execution of a successful email marketing campaign can get complicated at times. Reaching optimal results from your email marketing campaigns requires planning. Undertaking an email marketing assessment will tell you if your efforts are right on target or need improvement. Some marketers measure email campaign success by their email opens. The more opens the bigger the triumph. That may be so in some cases, but email opens do not show the entire picture. To know what is really going on with email campaigns a yearly email marketing assessment is recommended. To

What can cause constant email campaign failure?

March 1, 2022 No Comments

What can cause constant email campaign failure? What can cause constant email campaign failure, or did I sign up with the wrong ESP? From the email marketer of a major corporation to the one-man shop marketer, they all try their best to get out a timely email newsletter – with zero expectation of a total email campaign failure. When a failed campaign is discovered, they might not know what went wrong. They may say “did I sign up with the wrong ESP?” An ESP or Email Service Provider is a company that offers “different ways to manage and send bulk

Are there conditions to become a dynamic, great email marketer?

February 8, 2022 No Comments

Are there conditions to become a dynamic, great email marketer? The internet is filled with advice on how to be a great email marketer. An email marketer can find information on anything email. This can include articles and advice on content, formatting, images, and sending schedules, to the use of fonts, videos and personalization. And it doesn’t stop there. Subjects like triggers, transactional emails, and reengagement are presented online in blogs by the 100’s. There’s guidance on how to write an email campaign, who should write it and what department should handle it. Moreover, as a marketer, you can

Is it the sender or the message causing bad email deliverability?

January 13, 2022 No Comments

When you think of email deliverability, email delivered to the inbox should come to mind. In an ideal world; as the email sender, your message is not blocked by spam filters, blacklists, appliances, new protocols, the receiving ISP, or by the recipient’s email client’s configuration. The mail is simply delivered to the inbox, it’s read, the call-to-action processed, and the user forwards the email to a friend. But that’s in an ideal world. In the real world, even though there is much value in email as a source of communication, there are aspects of email that some consider intrusive,

The Top 10 Reasons Your List Subscribers Are Inactive.

December 20, 2021 No Comments

The Top 10 Reasons Your List Subscribers Are Inactive. “All email marketing lists contain a fair amount of inactive list subscribers to the point where inactive subscribers can make up the majority of a list. Inactive subscribers are ones who seemly lost interest in your messages; taking no action on your emails as they have filtered your messages out of their virtual life.” The top ten reasons list subscribers become inactive include: They signed up for your free whitepaper, watched a webinar or downloaded a free guide. To do any of these they are required to submit their email address:

Are You Hitting The Big 3 Email Marketing Objectives?

November 15, 2021 No Comments

Regardless of this blog title, there are more than 3 email marketing objectives, and like everything else, some are more important than others. Email marketing objectives can include: Building Brand Loyalty Establishing trust with your audience Forming Brand awareness Dispersing information Cultivating the interest in the product and or service to gain more customers Engaging customers to interact with your brand, product, or service Generating a pathway to turn prospects into customers with a call-to-action Developing a relationship with your members with, member profile pages Converting prospects to customers Encouraging more website visits or whatever your objective is when sending