Mailing List Service Blog

Can you scrub your email lists clean?

Can you scrub your email lists clean? Can you scrub your email lists clean? How often do you clean your email marketing lists? And why should you?  When you think about it, cleaning a list, is like cleaning your house. A clean house keeps the occupants healthy and happy, clean lists maintains healthy members and keeps you happy. Benefits of a clean list include: An increase in clickthrough’s and opens Less bounces Increase email savings Better conversion rates Truer reports A clean list (aka scrubbed list) is one that holds addresses of engaged subscribes, that are involved with your campaigns.

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Is Your Landing Page Blocking Your Website Traffic?

Is Your landing Page Blocking your Website Traffic? What is an email campaign without a custom landing page? One that isn’t success-oriented; a campaign that should emphasize its call-to-action. A call to action can be anything. When the main goal of your email campaign is to increase traffic to your website, why consider a landing page at all? A landing page would just be another step for your visitors to take, right? So, is your landing page blocking your website traffic? No, because landing pages are designed with a specific purpose, to convert visitors into leads, and increase web traffic.

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Are Your Email Campaigns Above the “Industry Average? 4 Questions to Find Out

Are Your Email Campaigns Above the “Industry Average? 4 Questions to Find Out Does the “industry average” matter in email marketing? Most small business owners to corporate leaders agree when you market with email you measure the results of the latest email campaign with a comparison of the previous ones. However not all do, instead, they base success on others’ exaggerated email metrics, and misrepresentations that are spread around the internet. On the internet, you can find email metrics that make it seem your email campaigns are not as successful as you think you are, especially when you read about

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Take the complexity out of email marketing.

Take the complexity out of email marketing. The complexity of email marketing doesn’t stop people sending over two billion emails sent out daily. This volume can be bad news for both the recipient and the email marketer – the recipient is tries to eliminate SPAM, by sending unwanted messages to their JUNK or SPAM folder, while the marketer’s email may end up in one of those folders or if not, go unseen. Unfortunately, valid email messages are sent to the SPAM or JUNK folders.  Even email that is personalized, relevant, and expected. So, what’s an email marketer to do? Send

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How to Defend the Email Inbox

Everyone knows what email is, and most people, are also members of email lists too. Unfortunately, everyone also knows about SPAM, but not everyone knows how to defend the email inbox     In an effort to curtail  SPAM, the CAN-SPAM act 2003, enacted by Congress, was passed to defend your email inbox.  That’s over 19 years ago, and no revisions.  It was and is an effective method to limit unwanted messages: but as a law, it did not address the technical obstacles and fundamental problems that remain; therefore, SPAM continues to be delivered to inboxes. SPAM, being annoying, misleading,

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Reduce Costs with Reduced Bounce Rates

Dundee Internet offers email list hosting.  Most of our customers are pretty savvy when it comes to email marketing.  We find when someone switches their ESP (Email Service Provider) to us, they typically see a reduced bounce rate; as we help customers identify and correct any mailing issues.  Bounced email seems to be among the many reasons for their change.   For example, one customer told us: “I was sending emails once a week to a list of 97,000 members I had acquired through hard work and diligence. Everyone on the list is opted in.  Every new member receives a welcome

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The first 50 people reading this will learn how to drive readers to your website with tips for a better B2B email newsletter

And here you are, one of the first 50 people looking for tips for a better B2B newsletter.  To start, do you know this type of subject line, the one for this blog, is considered a key element in lead generation: The Offer The offer is an essential part of the content for a better B2B newsletter.  It is essential for lead generation, as it builds prospects, customer relationships, and thought leadership:  All goals that require the better B2B newsletter to continuously offer valuable and interesting information for the reader. Consider that most B2B newsletter subscribers are looking for specific

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How to get more email opens with 11 great Subject Line suggestions  

Segment and Personalize:  Each list segment should have appropriate and different subject lines.  Segments that contain the same version of your email should also have a subject line tailored to the recipient’s interest.     You do not want to use someone’s first and/or last name in the subject line and consider it personalized email.  In other words, avoid using a subject line like “Rountree, This Is Your May Newsletter” followed by generic content. Brand Your Subject Line: (another great Subject Line suggestion.)  Use a consistent FROM address. Consider including the name of your company, usually in the beginning with enclosed brackets, so it become familiar to the recipient. Use a Consistent Style: Subject lines need

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