Mailing List Service Blog

The first 50 people reading this will learn how to drive readers to your website with tips for a better B2B email newsletter

And here you are, one of the first 50 people looking for tips for a better B2B newsletter.  To start, do you know this type of subject line, the one for this blog, is considered a key element in lead generation: The Offer The offer is an essential part of the content for a better B2B newsletter.  It is essential for lead generation, as it builds prospects, customer relationships, and thought leadership:  All goals that require the better B2B newsletter to continuously offer valuable and interesting information for the reader. Consider that most B2B newsletter subscribers are looking for specific

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How to get more email opens with 11 great Subject Line suggestions  

Segment and Personalize:  Each list segment should have appropriate and different subject lines.  Segments that contain the same version of your email should also have a subject line tailored to the recipient’s interest.     You do not want to use someone’s first and/or last name in the subject line and consider it personalized email.  In other words, avoid using a subject line like “Rountree, This Is Your May Newsletter” followed by generic content. Brand Your Subject Line: (another great Subject Line suggestion.)  Use a consistent FROM address. Consider including the name of your company, usually in the beginning with enclosed brackets, so it become familiar to the recipient. Use a Consistent Style: Subject lines need

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The cause of inactive subscribers or is it the content?

The cause of inactive subscribers or is it the content? Based on our in-house calculations an average- sized email list, with less than 5,000 recipients may contain as many as 27 to 36 percent of inactive subscribers.  Furthermore, an older email list will typically have more unengaged or inactive list members.  AND that number will be larger with bigger member lists, reaching in some cases as much as 40% inactive list members. In this context, we identify inactive subscribers as those who reportedly have not clicked or opened a single email in a certain time frame over the number of emails

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What can cause constant email campaign failure?

What can cause constant email campaign failure? What can cause constant email campaign failure, or did I sign up with the wrong ESP? From the email marketer of a major corporation to the one-man shop marketer, they all try their best to get out a timely email newsletter – with zero expectation of a total email campaign failure.  When a failed campaign is discovered, they might not know what went wrong.  They may say “did I sign up with the wrong ESP?” An ESP or Email Service Provider is a company that offers “different ways to manage and send bulk

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Are there conditions to become a dynamic, great email marketer?

Are there conditions to become a dynamic, great email marketer?​ The internet is filled with advice on how to be a great email marketer.  An email marketer can find information on anything email.  This can include articles and advice on content, formatting, images, and sending schedules, to the use of fonts, videos and personalization.   And it doesn’t stop there. Subjects like triggers, transactional emails, and reengagement are presented online in blogs by the 100’s.  There’s guidance on how to write an email campaign, who should write it and what department should handle it. Moreover, as a marketer, you can

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Is it the sender or the message causing bad email deliverability?

When you think of email deliverability, email delivered to the inbox should come to mind.   In an ideal world; as the email sender, your message is not blocked by spam filters, blacklists, appliances, new protocols, the receiving ISP, or by the recipient’s email client’s configuration.  The mail is simply delivered to the inbox, it’s read, the call-to-action processed, and the user forwards the email to a friend. But that’s in an ideal world.  In the real world, even though there is much value in email as a source of communication, there are aspects of email that some consider intrusive,

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The Top 10 Reasons Your List Subscribers Are Inactive.

The Top 10 Reasons Your List Subscribers Are Inactive. “All email marketing lists contain a fair amount of inactive list subscribers to the point where inactive subscribers can make up the majority of a list.  Inactive subscribers are ones who seemly lost interest in your messages; taking no action on your emails as they have filtered your messages out of their virtual life.” The top ten reasons list subscribers become inactive include: They signed up for your free whitepaper, watched a webinar or downloaded a free guide.  To do any of these they are required to submit their email address:

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