Hitting the email industry benchmark
Hitting the Email Industry Benchmark Regardless of whether you consider yourself a seasoned email marketer or a novice, on average, every dollar spent on email marketing returns thirty-seven dollars: An ROI of 37:1, and higher in some cases. How are you doing, hitting the average ROI mark? To find out if you’re hitting the average benchmark, start with the list of main items you track each time an email campaign is sent, These include: open clicks unsubscribes These interactions between your list members and your email campaigns determine your subscriber’s engagement; Which in turn yields list performance. Track list performance