Daily Email Marketing Mistakes

More than ever before email marketing is more successful than other marketing avenues, but there are email marketing mistakes.  When a marketer takes time and plans each email campaign, using the right email strategy for their audience, amazing things happen.  They...

What is an ESP (Email Service Provider) Anyway?

An Email Provider or Email Service Provider is known as an ESP.They offer different ways to manage and send bulk email to individual email addresses for delivery.  For the list owner, an ESP may:Provide email templates.   A template is a prebuilt layout, i.e. the...