Month: June 2018

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Nonprofits, Decrease The Cost of New Recruitment and Grow Your Donor Base

Nonprofits, Decrease The Cost of New Recruitment and Grow Your Donor Base Donor attrition is a fact of life, donor retention can be a challenge. Just like any business, it is always costlier to obtain a new customer, or in this case a new donor, than it does to keep one. The cost of obtaining …

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How to be an Effective Email Marketer with call-to-action

How to be an Effective Email Marketer with call-to-action The success of a call-to-action email campaign depends on your subscriber following through with that action. When they click on that link where will it take them? To your homepage? Linking subscribers to your homepage may not be as effective as you would like: once there, …

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