Month: March 2016

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The Shocking Truth About Welcome Letters

The Shocking Truth About Welcome Letters The most important email you’ll ever send hasn’t changed, it’s still the Welcome Letter.  Whether you are offering a service, selling retail or running a nonprofit organization, the goals are all the same.  Increase the customer, client or member base and keep them happy and interested. You want to increase …

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not By Invitation Only – Because You Can Never Have Enough Subscribers.

not By Invitation Only – Because You Can Never Have Enough Subscribers. Even with the many different social tools available, email is still the number one choice for online communications.  Email becomes a more valuable tool when this communication is between smaller groups, like committees and project planning teams.  These groups typically include individuals that …

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Open This Email

Open This Email According to most sources on the internet, in 2015 Email Marketing continues to be on the rise, while during that same time period. email deliverability declined. This observation came from several online marketing authorities, including Return Path who published their findings in the Deliverability Benchmark Report for 2015. Return Path writes in …

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