Month: January 2012

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5 Quick Tips To Overcome Subscriber Lethargy – Easy To Catch but Difficult To Cure

5 Quick Tips To Overcome Subscriber Lethargy – Easy To Catch but Difficult To Cure List Fatigue is the state of an email list that has gone stale. It produces less and less returns from mailings because the list members received either too many offers or the same offers, too many times  List Fatigue  members …

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Email – Now that’s a complex subject.

Email – Now that’s a complex subject. Email is a complex process that relies greatly on, among other things, sender reputation, and valuable content, a degree of marketing talent, the right distribution platform and diligence to comply with ISP requirements such as authenticating your email messages. Email authentication is one-way to help your messages reach your target audience. …

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