Do Trigger Clauses Deliver? Yes they do! They can be a phrase in an email that may specify a given date or event, that when occurs, will cause a mailing to be automatically sent. Triggered mailings are used in conjunction with some action performed by an email recipient such as a visit to a website …
Is Everyone You Want to Reach on Your Email List? – Probably not Do you believe that email is the best marketing vehicle around? Are you certain? Sure, email isn’t entirely infallible; it has its disadvantages, but so does every other marketing channel, including Facebook and Twitter. Consider the Disadvantages of email marketing: Is everyone …
Is Everyone You Want to Reach on Your Email List? – Probably not Read More »